{"id":659,"date":"2014-01-08T06:30:42","date_gmt":"2014-01-08T06:30:42","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-nordic-teams-win-match-com-pitch-2\/"},"modified":"2018-01-16T18:33:00","modified_gmt":"2018-01-16T18:33:00","slug":"um-nordic-teams-win-match-com-pitch-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-nordic-teams-win-match-com-pitch-2\/","title":{"rendered":"UM Nordic Teams Win Match.com Pitch"},"content":{"rendered":"<p>UM Sweden, Norway and Denmark celebrated the end of the year with a new business win by securing online dating giant Match.com.<\/p>\n<p>Match.com is an\u00a0online dating service\u00a0with web sites serving 25 countries in more than eight languages spanning five continents. Headquartered in\u00a0Dallas, Texas, the company also has offices in\u00a0West Hollywood,\u00a0San Francisco,\u00a0Tokyo,\u00a0Rio de Janeiro, and\u00a0Beijing.<\/p>\n<p>The pitch focused on TV and Radio capabilities to improve the brand image and awareness in each Nordic market. The team presented a full year media plan for each country based on the specific market challenges and objectives for Match.com. In the end, our Nordic UM team outlasted incumbent OMD to secure the new account.<\/p>\n<p>Managed by the Sweden office, the Match.com plan looks to spend approximately \u20ac10 million in media in Sweden, Norway, Denmark and Finland.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM Sweden, Norway and Denmark celebrated the end of the year with a new business win by securing online dating giant Match.com.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-659","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Nordic Teams Win Match.com Pitch - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-nordic-teams-win-match-com-pitch-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Nordic Teams Win Match.com Pitch - 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