UM Wells Fargo team, partnering with Muse & Acento, won the Grand Prize at the ANA Multicultural Awards.\u00a0 The Grand Prize recognizes excellence in a total market campaign that features strong multicultural insights and execution.<\/p>\n
UM was the lead agency for overall strategy and coordination across six creative and media agencies.\u00a0 The team rolled out a new process for Wells Fargo that used collaborative workshops to bring all agencies directly into the strategy and planning process from the very beginning, resulting in a fully integrated total market campaign that leveraged ideas and input from all groups, especially the multicultural agencies.\u00a0 The core creative concept for the general market campaign came from Wells Fargo\u2019s African American agency, Muse, rather than their traditional creative agency, DDB.<\/p>\n
Please join us in congratulating the entire team for their incredible work where collaboration and insight created an award winning consumer experience.<\/p>\n
UM team members included Dane Hulquist, Chris Portella, Thierry Cornet, Paul Cowman, Travis Kushner, Allison Kaemmer, Aaron Dang, Anant Sanchetee, and Tess Garton.<\/p>\n