{"id":681,"date":"2013-11-07T06:31:04","date_gmt":"2013-11-07T06:31:04","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/lockheed-martin-names-um-to-handle-global-marketing-duties-2\/"},"modified":"2018-01-16T18:05:08","modified_gmt":"2018-01-16T18:05:08","slug":"lockheed-martin-names-um-to-handle-global-marketing-duties-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/lockheed-martin-names-um-to-handle-global-marketing-duties-2\/","title":{"rendered":"Lockheed Martin Names UM To Handle Global Marketing Duties"},"content":{"rendered":"

Lockheed Martin has announced that it has named UM and McCann Erickson to handle their global media and advertising duties.<\/p>\n

Located in Bethesda, Maryland, Lockheed Martin is a global security and aerospace company that employs approximately 116,000 people worldwide. Principally engaged in research, design, development, manufacture, integration and sustainment of advanced technology, the Corporation\u2019s net sales for 2012 were $47.2 billion.<\/p>\n

\u201cThis is a perfect example of the strength of cross-agency collaboration,\u201d said Sarah Personette, U.S. President, UM. \u201cWe are thrilled to partner with McCann on the Lockheed Martin portfolio of business and look forward to using our insights, data and analytics to build a successful planning and buying strategy to support Lockheed Martin\u2019s business goals.\u201d<\/p>\n

According to Nielsen, last year Lockheed Martin spent nearly $4 million in measured media, not including internet marketing.\u00a0 Other finalists in the review were Arnold and Doremus.<\/p>\n

Congrats to the New York team for another win for 2013!<\/p>\n","protected":false},"excerpt":{"rendered":"

Lockheed Martin has announced that it has named UM and McCann Erickson to handle their global media and advertising duties.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-681","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nLockheed Martin Names UM To Handle Global Marketing Duties - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/lockheed-martin-names-um-to-handle-global-marketing-duties-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lockheed Martin Names UM To Handle Global Marketing Duties - 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