{"id":683,"date":"2013-11-07T06:31:06","date_gmt":"2013-11-07T06:31:06","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-london-signs-wuaki-tv-2\/"},"modified":"2018-01-16T18:06:24","modified_gmt":"2018-01-16T18:06:24","slug":"um-london-signs-wuaki-tv-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-london-signs-wuaki-tv-2\/","title":{"rendered":"UM London Signs Wuaki.tv"},"content":{"rendered":"<p>UM London has been awarded the planning and buying business for cloud-based entertainment company\u00a0Wuaki.tv, launching\u00a0a multi-media campaign with some heavy weight TV activity to build awareness of the service in the UK.<\/p>\n<p>Wuaki.tv, which is part of the\u00a0Rakuten Group\u00a0(the world\u2019s third largest e-commerce company), is a cloud-based service that allows consumers to stream high-quality entertainment directly on their computer, Smart TV, tablet or game console. One of the largest online video on demand services in Europe, Wuaki.tv is currently available in the United Kingdom, Andorra and Spain, where it boasts over 600,000 registered users.<\/p>\n<p>UM London will be working alongside\u00a0McCann Barcelona, who were awarded the account after a highly competitive pitch process with a number of undisclosed agencies.<\/p>\n<p>Wuaki.tv Marketing Director, Gon\u00e7al Bonmat\u00ed, said, \u201cOur goal is to become Europe\u2019s best way of experiencing high quality entertainment directly on your computer, and I am delighted that UM will be helping us to achieve that in the UK market.\u00a0 A combination of great ideas, a \u2018challenger\u2019 approach and great pricing made them the ideal partners.\u201d<\/p>\n<p>Richard Oliver, Head of Investment for\u00a0UM London, echoed Bonmati\u2019s excitement saying, \u201cWuaki.tv offers a great proposition, in a world in which technology and devices are becoming increasingly prominent. We\u2019re very excited about working with them to build their profile here in the UK.\u201d<\/p>\n<p>Building on an already successful year, this is the 6th new business win for UM London in 2013, following recent wins with Fuller\u2019s, AIG, Zurich, Mizkan &amp; Hershey\u2019s.<\/p>\n<p>Congratulations to the entire UM London team.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM London has been awarded the planning and buying business for cloud-based entertainment company\u00a0Wuaki.tv, launching\u00a0a multi-media campaign with some heavy weight TV activity to build awareness of the service in the UK.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-683","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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