{"id":688,"date":"2013-11-07T06:31:11","date_gmt":"2013-11-07T06:31:11","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-scores-effie-wins-in-latin-america-hungary-2\/"},"modified":"2018-01-16T18:12:55","modified_gmt":"2018-01-16T18:12:55","slug":"um-scores-effie-wins-in-latin-america-hungary-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-scores-effie-wins-in-latin-america-hungary-2\/","title":{"rendered":"UM Scores Effie Wins In Latin America &amp; Hungary"},"content":{"rendered":"<p>UM continued to accumulate Effie award wins with<b>\u00a0<\/b>UM Ecuador, UM Chile and UM Hungary all celebrating wins while UM Argentina taking home two awards at the \u00a0Buenos Announcement Awards 2013.<\/p>\n<p>UM Ecuador took home a silver Effie in the Products for Mass Consumption category for their \u201cGM 57\u201d campaign for Megamxi.<\/p>\n<p>Meanwhile, UM Chile also scored a silver Effie win for their work on the \u201cCor Garnier Nutrisse Intense\u201d launch campaign for L\u2019Oreal. UM Chile was awarded in the Product Release category.<\/p>\n<p>And to add to the UM Effie haul, UM Hungary snagged a bronze with their \u201cDr. Oetker Paula pudding\u201d launch campaign in the Food category.<\/p>\n<p>Effies are awarded for ideas that work \u2013 big ideas that originate strategies that achieve real results. To qualify, a campaign needs to incorporate a strategy based on remarkable insight, outstanding creativity, and show market results that prove its success. The Effies are now organized into thirty-four countries in Europe, Asia, North America and South America.<\/p>\n<p>While Ecuador, Chile and Hungary were enjoying success at the Effies, UM Argentina picked up two prestigious awards at the Buenos Announcement Awards 2013.<\/p>\n<p>UM Argentina took home a gold in the Goods &amp; Services For Export for their work on Quilmes Beer along with the Most Original Ad Awards for their \u201cPuntos de Encuentro\u201d (\u201cMeeting Places\u201d) campaign, again for Quilmes Beer.<\/p>\n<p>The Buenos Announcement Awards are hosted by the Federation of Argentinian Advertisers and are bestowed upon ads that are considered to be \u201cthe voice of consumers,\u201d noted for their achievement in persuasion, impact and brand building.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM continued to accumulate Effie award wins with\u00a0UM Ecuador, UM Chile and UM Hungary all celebrating wins while UM Argentina taking home two awards at the \u00a0Buenos Announcement Awards 2013.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-688","post","type-post","status-publish","format-standard","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Scores Effie Wins In Latin America &amp; 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