{"id":6890,"date":"2018-03-09T00:00:00","date_gmt":"2018-03-09T00:00:00","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-canada-named-expedia-agency-of-record\/"},"modified":"2018-03-09T00:00:00","modified_gmt":"2018-03-09T00:00:00","slug":"um-canada-named-expedia-agency-of-record","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-canada-named-expedia-agency-of-record\/","title":{"rendered":"UM Canada Named Expedia Agency Of Record"},"content":{"rendered":"<p>IPG Mediabrands shop UM has been named the media agency of record for online travel provider Expedia.ca.<\/p>\n<p>Elizabeth Dorrance, Expedia\u2019s media director for the Americas, said in a statement that the company was looking for \u201can agency that was passionate about what we do.\u201d She said on top of vision and strategy, UM provided a \u201ccultural spark\u201d that made a difference.<\/p>\n<p>But the main driver in UM\u2019s winning strategy was its understanding and use of data and analytics, she said. Going forward, UM\u2019s main focus will be to apply its understanding of the Canadian travel landscape in order to drive Expedia\u2019s ad buys.<\/p>\n<p>Shelley Smit, president of UM Canada, said that UM has a goal to \u201camplify\u201d Expedia\u2019s Canadian brand, and that with Expedia\u2019s online-focused business, the agency will have to demonstrate an understanding of \u201cboth the current media landscape and the one on the horizon.\u201d<\/p>\n<p>MediaCom Canada previously handled media business for Expedia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IPG Mediabrands shop UM has been named the media agency of record for online travel provider Expedia.ca<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-6890","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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