The Festival of Media Global Shortlists were released Thursday and UM earned 27!\u00a0<\/p>\n
Up from 20 shortlists in 2017 – work from 10 different UM offices were recognized for their excellence by being named to the shortlist in their respective categories.<\/p>\n
Most significantly – UM has been shortlisted and recognized for our diversity and inclusion efforts in the first annual Special Inclusion Award!<\/p>\n
Check out the full list of shortlists below.<\/p>\n
<\/p>\n
Best Branded Content In Digital Channels<\/strong><\/p>\n <\/strong>2018 Goals: Global Holiday Campaign – Spotify – UM New York<\/em><\/p>\n Every Touch Is One Step Forward – Johnson & Johnson – J3 MENA<\/em><\/p>\n Best Branded Content In Traditional Channels<\/strong><\/p>\n I’m Just Trying To Watch The Game: Spiderman Homecoming – Sony Pictures – UM Los Angeles<\/em><\/p>\n Best Influencer Campaign<\/strong><\/p>\n In Romania, Winter Is NOT Coming – KFC – UM Romania<\/em><\/p>\n Romania’s Next Big Blogger – Coca-Cola – UM Romania<\/em><\/p>\n Best Use Of Geo-Location<\/strong><\/p>\n Reactine Pollen Alert – Johnson & Johnson – UM Canada<\/em><\/p>\n Best Use Of Mobile<\/strong><\/p>\n Coca-Cola No Sugar – Coca-Cola – UM Sydney<\/em><\/p>\n Shake It Up, You’re In Charge – Coca-Cola – UM Sydney<\/em><\/p>\n Best Use Of Programmatic<\/strong><\/p>\n What Matters Most – AeroMexico – UM Mexico<\/em><\/p>\n The Ultimate Data Machine – BMW – UM New York<\/em><\/p>\n Best Engagement Strategy<\/strong><\/p>\n 2018 Goals: Global Holiday Campaign – Spotify – UM New York<\/em><\/p>\n Build Australia – LEGO – UM Sydney<\/em><\/p>\n Best Event, Experiential Or Sponsorship Campaign<\/strong><\/p>\n Budweiser Goal-Synced Arena – ABInBev – UM Canada<\/em><\/p>\n Coca-Cola Festival Bracelet – Coca-Cola – UM Romania<\/em><\/p>\n Romania’s Next Big Vlogger – Coca-Cola – UM Romania<\/em><\/p>\n Best Launch Campaign<\/strong><\/p>\n Build Australia – LEGO – UM Sydney<\/em><\/p>\n Her Story Is Our Story: The Laws Of Gliead – Hulu – UM Los Angeles<\/em><\/p>\n Best Local Execution Of A Global Brand<\/strong><\/p>\n Build Australia – LEGO – UM Sydney<\/em><\/p>\n Best Use Of Digital Platforms<\/strong><\/p>\n Oh Henry! Oh Canada! – Hershey – UM Canada<\/em><\/p>\n Best Use Of Real-Time Marketing<\/strong><\/p>\n REAL News, REAL Trust, REAL Time – The Economist – UM London<\/em><\/p>\n ROMBOT – Kandia Dulce – UM Romania<\/em><\/p>\n Best Use Of Traditional Or Ambient Media<\/strong><\/p>\n Coca-Cola’s Festival Bracelet – Coca-Cola – UM Romania<\/em><\/p>\n Collaboration Award<\/strong><\/p>\n 2018 Goals: Global Holiday Campaign – Spotify – UM New York<\/em><\/p>\n Creative Use Of Media Award<\/strong><\/p>\n Coke Loves Local – Coca-Cola – UM Serbia<\/em><\/p>\n Rani Super Orange – Coca-Cola – UM MENA<\/em><\/p>\n Best Ad\/Tech Mar\/Tech Platform<\/strong><\/p>\n The Addressable Content Engine – ACE\/UM Studios – UM New York<\/em><\/p>\n The Inclusion Award<\/strong><\/p>\n UM NEW YORK<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The Festival of Media Global Shortlists were released Thursday and UM earned 27!\u00a0 Up from 20 shortlists in 2017 – work from 10 different UM offices were recognized for their excellence by being named to the shortlist in their respective categories. Most significantly – UM has been shortlisted and recognized for our diversity and inclusion […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6892","post","type-post","status-publish","format-standard","hentry","category-awards"],"acf":[],"yoast_head":"\n