{"id":6895,"date":"2018-04-09T00:00:00","date_gmt":"2018-04-09T00:00:00","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-appoints-joshua-lowcock-its-first-global-brand-safety-officer\/"},"modified":"2018-04-09T00:00:00","modified_gmt":"2018-04-09T00:00:00","slug":"um-appoints-joshua-lowcock-its-first-global-brand-safety-officer","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/press-releases\/um-appoints-joshua-lowcock-its-first-global-brand-safety-officer\/","title":{"rendered":"UM Appoints Joshua Lowcock Its First Global Brand Safety Officer"},"content":{"rendered":"<p class=\"responsiveNews\"><strong>NEW YORK &#8211; APRIL 9, 2018<\/strong> &#8211; UM, the full-service marketing and media agency network of IPG Mediabrands, today announces the appointment of Joshua Lowcock as global brand safety officer, reporting to UM Global CEO Daryl Lee. Effective immediately, Joshua will lead UM\u2019s global effort to protect brands\u2019 advertisements from running in inappropriate contexts, put into effect global brand safety protocols for UM clients and work with all partners to ensure accountability to these standards.<\/p>\n<p class=\"responsiveNews\">\u201cProtecting brands in the digital Wild West is more important now than ever before,\u201d says Daryl Lee, Global CEO, UM. \u201cJoshua Lowcock brings a unique perspective to this \u2013 he is a passionate evangelist for digital media and, at the same time, holds digital media to the highest standards in terms of brand safety and accountability to marketers. Joshua genuinely cares about this issue in the industry. I\u2019m very pleased to appoint him as our first global brand safety officer.\u201d<\/p>\n<p class=\"responsiveNews\">\u201dOur clients and their customers have a right to expect advertising to only appear in brand safe environments. In this role, I will be able to coordinate UM\u2019s brand safety efforts across markets, hold partners accountable for protecting clients and brands and drive industry change,\u201d says Joshua Lowcock, global brand safety officer and U.S. chief digital &amp; innovation officer, UM.<\/p>\n<p class=\"responsiveNews\">As digital investment increases across client categories and regions, and as more issues emerge as to digital\u2019s vulnerabilities in a world of closed systems, the global brand safety officer will serve as a liaison across clients and platforms. In addition, this role will represent UM at industry organizations like the 4As to ensure adherence to the highest standards of brand safety, digital security and protection for clients and consumers.<\/p>\n<p class=\"responsiveNews\">Passionate about the convergence of media, digital, data and technology, Lowcock will continue to serve as executive vice president and U.S. chief digital officer. In addition to his brand safety role, he will continue leading digital strategy and innovation across all U.S. accounts including Coca-Cola, BMW, CVS Health, Sony, and USPS. Lowcock continues to be actively involved as an advisor for Rutgers University\u2019s Big Data certificate program and VidCon as an advisory board member.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK &#8211; APRIL 9, 2018 &#8211; UM, the full-service marketing and media agency network of IPG Mediabrands, today announces the appointment of Joshua Lowcock as global brand safety officer, reporting to UM Global CEO Daryl Lee. Effective immediately, Joshua will lead UM\u2019s global effort to protect brands\u2019 advertisements from running in inappropriate contexts, put [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-6895","post","type-post","status-publish","format-standard","hentry","category-press-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Appoints Joshua Lowcock Its First Global Brand Safety Officer - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/press-releases\/um-appoints-joshua-lowcock-its-first-global-brand-safety-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Appoints Joshua Lowcock Its First Global Brand Safety Officer - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"NEW YORK &#8211; APRIL 9, 2018 &#8211; UM, the full-service marketing and media agency network of IPG Mediabrands, today announces the appointment of Joshua Lowcock as global brand safety officer, reporting to UM Global CEO Daryl Lee. Effective immediately, Joshua will lead UM\u2019s global effort to protect brands\u2019 advertisements from running in inappropriate contexts, put [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/press-releases\/um-appoints-joshua-lowcock-its-first-global-brand-safety-officer\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-09T00:00:00+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/press-releases\\\/um-appoints-joshua-lowcock-its-first-global-brand-safety-officer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/press-releases\\\/um-appoints-joshua-lowcock-its-first-global-brand-safety-officer\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Appoints Joshua Lowcock Its First Global Brand Safety Officer\",\"datePublished\":\"2018-04-09T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/press-releases\\\/um-appoints-joshua-lowcock-its-first-global-brand-safety-officer\\\/\"},\"wordCount\":373,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Press Releases\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/press-releases\\\/um-appoints-joshua-lowcock-its-first-global-brand-safety-officer\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/press-releases\\\/um-appoints-joshua-lowcock-its-first-global-brand-safety-officer\\\/\",\"name\":\"UM Appoints Joshua Lowcock Its First Global Brand Safety Officer - 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