For UM Canada president Shelley Smit, the day-to-day focus at the Interpublic Group agency is about raising the bar for themselves and the industry: Better science. Better art. Better talent. Better training. And better outcomes for clients.<\/p>\n
It\u2019s an approach that has not only translated into a rash of new business wins, including GoodLife Fitness, Expedia, Tim Hortons, Netflix and CAMH, but also significant industry recognition \u2013 36 awards in the past year alone \u2013 making UM the most decorated media agency in Canada.<\/p>\n
UM helped prevent the great Canadian getaway from turning into the great\u00a0Canadian entertainment gap by creating Netflix \u201cDownload Zones\u201d along key\u00a0routes into cottage country. The zones enabled travellers to download their\u00a0favourite shows for off-line viewing in areas with spotty internet coverage.<\/em><\/p>\n This includes international recognition at Cannes Lions and Festival of Media awards and \u201ceffectiveness\u201d wins at the Cassies and Effies across a broad range of clients and categories. UM was also the most-awarded agency at the 2017 Media Innovation Awards (16 trophies, including Best of Show for the \u201cBudweiser Light Up the Nation\u201d campaign).<\/p>\n