{"id":6899,"date":"2018-05-30T00:00:00","date_gmt":"2018-05-30T00:00:00","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-wins-two-silver-three-bronze-at-festival-of-media-global\/"},"modified":"2018-05-30T00:00:00","modified_gmt":"2018-05-30T00:00:00","slug":"um-wins-two-silver-three-bronze-at-festival-of-media-global","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-wins-two-silver-three-bronze-at-festival-of-media-global\/","title":{"rendered":"UM Wins Two Silver, Three Bronze At Festival Of Media Global"},"content":{"rendered":"

The Winners<\/u><\/strong><\/p>\n

Best Launch Campaign<\/strong><\/p>\n

SILVER – Her Story is Our Story: The Laws of Gilead (UM Los Angeles \u2013 Hulu)<\/p>\n

Best Event, Experiential or Sponsorship Campaign<\/strong><\/p>\n

SILVER – Budweiser Goal Synced Arena (UM Canada \u2013 AB InBev)<\/p>\n

Best Influencer Campaign<\/strong><\/p>\n

BRONZE – In Romania, Winter is NOT Coming (UM Romania – KFC)<\/p>\n

Best Engagement Strategy<\/strong><\/p>\n

BRONZE – Build Australia (UM Sydney \u2013 LEGO)<\/p>\n

Best Use of Real-Time Marketing<\/strong><\/p>\n

BRONZE – ROMBOT (UM Romania \u2013 Kandia Dulce)<\/p>\n

 <\/p>\n

Shortlist<\/u><\/strong><\/p>\n

Best Branded Content in Digital Channels<\/strong><\/p>\n

2018 Goals: Spotify Global Holiday Campaign (UM New York – Spotify)<\/p>\n

Every Touch is One Step Forward (J3 MENA \u2013 One Touch)<\/p>\n

Best Branded Content in Traditional \/ Non-Digital Channels<\/strong><\/p>\n

\u201cI\u2019m Just Trying to Watch The Game!\u201d \u2013 Spider-Man: Homecoming & the NBA Finals (UM Los Angeles \u2013 Sony Pictures)<\/p>\n

Best Influencer Campaign<\/strong><\/p>\n

Romania\u2019s Next Big Vlogger (UM Romania \u2013 Coca-Cola)<\/p>\n

Best Use of Geo-Location<\/strong><\/p>\n

Reactine Pollen Alert (UM Canada \u2013 J&J)<\/p>\n

Best Use of Mobile<\/strong><\/p>\n

Coca Cola No Sugar (UM Sydney \u2013 Coca-Cola)<\/p>\n

Shake it Up, You\u2019re in Charge (UM Sydney \u2013 Coca-Cola)<\/p>\n

Best Use of Programmatic<\/strong><\/p>\n

Aeromexico what matters most (UM Mexico \u2013 Aeromexico)<\/p>\n

The Ultimate Data Machine (Cadreon \/ UM New York \u2013 BMW)<\/p>\n

Best Engagement Strategy<\/strong><\/p>\n

2018 Goals: Spotify Global Holiday Campaign (UM New York \u2013 Spotify)<\/p>\n

Best Event, Experiential or Sponsorship Campaign<\/strong><\/p>\n

Coca-Cola\u2019s Festival Bracelet (UM Romania \u2013 Coca-Cola)<\/p>\n

Romania\u2019s Next Big Vlogger (UM Romania \u2013 Coca-Cola)<\/p>\n

Best Launch Campaign<\/strong><\/p>\n

Build Australia (UM Sydney \u2013 LEGO)<\/p>\n

Best Local Execution of a Global Brand<\/strong><\/p>\n

Build Australia (UM Sydney \u2013 LEGO)<\/p>\n

Best Use of Digital Platforms<\/strong><\/p>\n

Oh Henry! Oh Canada! (UM Canada \u2013 Hershey)<\/p>\n

Best Use of Real-Time Marketing<\/strong><\/p>\n

REAL news, REAL trust, REAL time (UM London \u2013 The Economist)<\/p>\n

Best Use of Traditional or Ambient Media<\/strong><\/p>\n

Coca-Cola\u2019s Festival Bracelet (UM Romania \u2013 Coca-Cola)<\/p>\n

Collaboration Award<\/strong><\/p>\n

2018 Goals: Spotify Global Holiday Campaign (UM New York \u2013 Spotify)<\/p>\n

The Creative Use of Media Award<\/strong><\/p>\n

Coke Loves Local (UM Serbia \u2013 Coca-Cola)<\/p>\n

Rani Super Orange (UM MENA \u2013 Coca-Cola)<\/p>\n

Special Award \u2013 Best AdTech \/ MarTech Platform<\/strong><\/p>\n

The Addressable Content Engine (UM New York \u2013 ACE)<\/p>\n

Special Award \u2013 Inclusion Awards<\/strong><\/p>\n

UM Inclusion Award (UM New York)<\/p>\n","protected":false},"excerpt":{"rendered":"

The Winners Best Launch Campaign SILVER – Her Story is Our Story: The Laws of Gilead (UM Los Angeles \u2013 Hulu) Best Event, Experiential or Sponsorship Campaign SILVER – Budweiser Goal Synced Arena (UM Canada \u2013 AB InBev) Best Influencer Campaign BRONZE – In Romania, Winter is NOT Coming (UM Romania – KFC) Best Engagement […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6899","post","type-post","status-publish","format-standard","hentry","category-awards"],"acf":[],"yoast_head":"\nUM Wins Two Silver, Three Bronze At Festival Of Media Global - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/um-wins-two-silver-three-bronze-at-festival-of-media-global\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Wins Two Silver, Three Bronze At Festival Of Media Global - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The Winners Best Launch Campaign SILVER – Her Story is Our Story: The Laws of Gilead (UM Los Angeles \u2013 Hulu) Best Event, Experiential or Sponsorship Campaign SILVER – Budweiser Goal Synced Arena (UM Canada \u2013 AB InBev) Best Influencer Campaign BRONZE – In Romania, Winter is NOT Coming (UM Romania – KFC) Best Engagement […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/awards\/um-wins-two-silver-three-bronze-at-festival-of-media-global\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-30T00:00:00+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-wins-two-silver-three-bronze-at-festival-of-media-global\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-wins-two-silver-three-bronze-at-festival-of-media-global\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Wins Two Silver, Three Bronze At Festival Of Media Global\",\"datePublished\":\"2018-05-30T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-wins-two-silver-three-bronze-at-festival-of-media-global\\\/\"},\"wordCount\":349,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Awards\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-wins-two-silver-three-bronze-at-festival-of-media-global\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-wins-two-silver-three-bronze-at-festival-of-media-global\\\/\",\"name\":\"UM Wins Two Silver, Three Bronze At Festival Of Media Global - 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