{"id":6900,"date":"2018-07-02T00:00:00","date_gmt":"2018-07-02T00:00:00","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-captures-19-lions-at-cannes-2018\/"},"modified":"2018-07-02T00:00:00","modified_gmt":"2018-07-02T00:00:00","slug":"um-captures-19-lions-at-cannes-2018","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-captures-19-lions-at-cannes-2018\/","title":{"rendered":"UM Captures 20 Lions At Cannes 2018"},"content":{"rendered":"<p>It was a tremendous showing for UM at Cannes in 2018, as the agency collected 20 Lions (8 Gold, 7 Silver, 5 Bronze) in addition to another 26 shortlisted campaigns!<\/p>\n<p>Tourism Australia&#8217;s\u00a0\u201cDundee: The Son of a Legend Returns Home\u201d was UM&#8217;s big winner at the show, collecting eight Lions across five different categories.<\/p>\n<p>UM also added the prestigious Titanium and Glass Lions to their mantle for work on\u00a0\u201cDundee: The Son of a Legend Returns Home\u201d for Tourism Australia and\u00a0\u201c#NoConditionsApply Sindoor Khela\u201d for Times of India Group respectively.<\/p>\n<p>Six of our global offices made it to the podium as work from Los Angeles, New York, Australia, Romania, London and Lodestar UM was celebrated for their achievement at the festival.<\/p>\n<p>Check out the full list of winners from our incredible showing below!<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><u>Media Lions<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>GOLD:<\/strong> Use of Social Platforms \u2013 Tourism Australia \u2013 \u201cAussie News Today\u201d \u2013 UM Australia (led by Clemenger BBDO Sydney)<\/p>\n<p style=\"text-align: center;\"><strong>SILVER:<\/strong> Use of Branded Content created for Digital or Social \u2013 Tourism Australia \u2013 \u201cDUNDEE\u201d \u2013 UM Australia<\/p>\n<p style=\"text-align: center;\"><strong>BRONZE: <\/strong>Use of Branded Content created for Digital or Social \u2013 Tourism Australia \u2013 \u201cAussie News Today\u201d \u2013 UM Australia (led by Clemenger BBDO Sydney)<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Use of Mobile \u2013 Coca-Cola \u2013 \u201cSeen\u201d \u2013 UM Romania (led by McCann Bucharest)<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Excellence in Media Insights &amp; Strategy \u2013 Tourism Australia \u2013 \u201cDUNDEE\u201d \u2013 UM Australia<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Use of Integrated Media \u2013 Tourism Australia \u2013 \u201cDUNDEE\u201d \u2013 UM Australia<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Use of Social Platforms \u2013 Coca-Cola \u2013 \u201cFantaXYou\u201d \u2013 UM London<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Media \/ Entertainment \u2013 Times of India Group \u2013 \u201c#NoConditionsApply Sindoor Khela\u201d \u2013 Lodestar UM<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><u>Titanium Lions<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>WINNER:<\/strong> Tourism Australia \u2013 \u201cDundee: The Son of a Legend Returns Home\u201d \u2013 UM New York \/ UM Australia (led by Droga5)<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Spotify \u2013 \u201cI\u2019m With The Banned\u201d \u2013 UM New York (led by Spotify)<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><u>Glass \u2013 The Lion for Change<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>WINNER:<\/strong> Times of India Group \u2013 \u201c#NoConditionsApply Sindoor Khela\u201d \u2013 Lodestar UM (led by FCB India)<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><u>Social &amp; Influencer Lions<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>GOLD:<\/strong> Multi-platform Social Campaign \u2013 Tourism Australia \u2013 \u201cDundee: The Son of a Legend Returns Home\u201d \u2013 UM New York \/ UM Australia (led by Droga5)<\/p>\n<p style=\"text-align: center;\"><strong>GOLD:<\/strong> Reach &amp; Impact \u2013\u00a0 Tourism Australia \u2013 \u201cDundee: The Son of a Legend Returns Home\u201d \u2013 UM New York \/ UM Australia (led by Droga5)<\/p>\n<p style=\"text-align: center;\"><strong>GOLD:<\/strong> Travel \u2013 Tourism Australia \u2013 \u201cDundee: The Son of a Legend Returns Home\u201d \u2013 UM New York \/ UM Australia (led by Droga5)<\/p>\n<p style=\"text-align: center;\"><strong>SILVER:<\/strong> Social Video \u2013 Tourism Australia \u2013 \u201cDundee: The Son of a Legend Returns Home\u201d \u2013 UM New York \/ UM Australia (led by Droga5)<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Corporate Social Responsibility &#8211; Times of India Group \u2013 \u201c#NoConditionsApply Sindoor Khela\u201d \u2013 Lodestar UM (led by FCB India)<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><u>Direct Lions<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>GOLD:<\/strong> Single Country Campaign &#8211; Times of India Group \u2013 \u201c#NoConditionsApply Sindoor Khela\u201d \u2013 Lodestar UM (led by FCB India)<\/p>\n<p style=\"text-align: center;\"><strong>BRONZE:<\/strong> Low Budget \/ High Impact Campaign &#8211; Times of India Group \u2013 \u201c#NoConditionsApply Sindoor Khela\u201d \u2013 Lodestar UM (led by FCB India)<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Low Budget \/ High Impact Campaign \u2013 Beau Monde Style \u2013 \u201cBihor Couture\u201d \u2013 UM Romania (led by McCann Bucharest)<\/p>\n<p style=\"text-align: center;\"><b>SHORTLIST:<\/b> Acquisition &amp; Retention \u2013 Spotify \u2013 \u201cYour 2017 Wrapped<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><u>PR Lions<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>GOLD:<\/strong> Low Budget \/ High Impact Campaign \u2013 Beau Monde Style \u2013 \u201cBihor Couture\u201d \u2013 UM Romania (led by McCann Bucharest)<\/p>\n<p style=\"text-align: center;\"><strong>SILVER:<\/strong> Brand Voice &amp; Strategic Storytelling \u2013 Beau Monde Style \u2013 \u201cBihor Couture\u201d \u2013 UM Romania (led by McCann Bucharest)<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Corporate Social Responsibility &#8211; Times of India Group \u2013 \u201c#NoConditionsApply Sindoor Khela\u201d \u2013 Lodestar UM (led by FCB India)<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><u>Outdoor Lions<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>SILVER:<\/strong> Transit \u2013 Spotify \u2013 \u201cDavid Bowie is Here\u201d<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Displays \u2013 Spotify \u2013 \u201cDavid Bowie is Here\u201d<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Special Build \u2013 Spotify \u2013 \u201cDavid Bowie is Here\u201d<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><u>Entertainment for Music Lions<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>GOLD:<\/strong> Excellence in Music \/ Brand Partnership \u2013 Spotify \u2013 \u201cDavid Bowie is Here\u201d<\/p>\n<p style=\"text-align: center;\"><strong>SILVER:<\/strong> Use of Original Composition \u2013 Spotify \u2013 \u201cI\u2019m With The Banned\u201d \u2013 UM New York (led by Spotify)<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Artist Associated Events \/ Stunt in Partnership with a Brand\/Cause \u2013 Spotify \u2013 \u201cRapcaviar Pantheon\u201d \u2013 UM New York (led by Spotify)<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><u>Film Craft Lions<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Production Design \/ Art Direction \u2013 Powerade (Coca-Cola) \u2013 Powerade Movie: That\u2019s Some Kind of Power \u2013 UM New York (led by W+K Portland)<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST<\/strong>: Production Design \/ Art Direction \u2013 Powerade (Coca-Cola) \u2013 Powerade Ankles: That\u2019s Some Kind of Power \u2013 UM New York (led by W+K Portland)<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><u>Entertainment Lions<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>SILVER:<\/strong> Audience Engagement or Distribution Strategy for Branded Content \u2013 Tourism Australia \u2013 \u00a0\u201cDundee: The Son of a Legend Returns Home\u201d \u2013 UM New York \/ UM Australia (led by Droga5)<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> TV &amp; VOD: Non-Fiction \u2013 Spotify \u2013 \u201cI\u2019m With The Banned\u201d \u2013 UM New York (led by Spotify)<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST: <\/strong>Online: Fiction \u2013 Tourism Australia \u2013 \u201cDundee: The Son of a Legend Returns Home\u201d \u2013 UM New York \/ UM Australia (led by Droga5)<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Online: Non-Fiction \u2013 Spotify \u2013 \u201cI\u2019m With The Banned\u201d \u2013 UM New York (led by Spotify)<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Brand Integration &amp; Sponsorships \/ Partnerships for Branded Content \u2013 Sony Pictures Entertainment \u2013 \u201cI\u2019m Just Trying to Watch the Game!\u201d Spider-Man: Homecoming &amp; The NBA Finals \u2013 UM Los Angeles<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST: <\/strong>Talent: Film, Series &amp; Audio \u2013 Tourism Australia \u2013 \u201cDundee: The Son of a Legend Returns Home\u201d \u2013 UM New York \/ UM Australia (led by Droga5)<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Talent: Film, Series &amp; Audio \u2013 Spotify \u2013 \u201cI\u2019m With The Banned\u201d \u2013 UM New York (led by Spotify)<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><u>Brand Experience &amp; Activation Lions<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>BRONZE:<\/strong> Media \/ Entertainment \u2013 Beau Monde Style \u2013 \u201cBihor Couture\u201d \u2013 UM Romania (led by McCann Bucharest)<\/p>\n<p style=\"text-align: center;\"><strong>BRONZE:<\/strong> Single Country Campaign &#8211; Times of India Group \u2013 \u201c#NoConditionsApply Sindoor Khela\u201d \u2013 Lodestar UM (led by FCB India)<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><u>Creative Data Lions<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Data Storytelling \u2013 Spotify \u2013 \u201c2017 Wrapped\u201d \u2013 UM New York (led by Spotify)<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><u>Film Lions<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>SILVER:<\/strong> Travel \u2013 Tourism Australia \u2013 Dundee: Full Cast Trailer \u2013 UM New York \/ UM Australia (led by Droga5)<\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Food &amp; Drink \u2013 Powerade (Coca-Cola) \u2013 \u201cAnkles\u201d \u2013 UM New York (led by W+K Portland)<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><u>Sustainability Development Goals Lions<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Decent Work and Economic Growth &#8211; \u2013 Beau Monde Style \u2013 \u201cBihor Couture\u201d \u2013 UM Romania (led by McCann Bucharest)<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><u>Design Lions<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST:<\/strong> Spatial &amp; Sculptural Installation and Experience \u2013 Spotify \u2013 \u201cDavid Bowie is Here\u201d<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\"><strong><u>Industry Craft Lions<\/u><\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><strong>SHORTLIST<\/strong>: Art Direction (Outdoor) \u2013 Spotify \u2013 \u201cDavid Bowie is Here\u201d<\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n<p style=\"text-align: center;\">\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was a tremendous showing for UM at Cannes in 2018, as the agency collected 20 Lions (8 Gold, 7 Silver, 5 Bronze) in addition to another 26 shortlisted campaigns! Tourism Australia&#8217;s\u00a0\u201cDundee: The Son of a Legend Returns Home\u201d was UM&#8217;s big winner at the show, collecting eight Lions across five different categories. UM also [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6900","post","type-post","status-publish","format-standard","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Captures 20 Lions At Cannes 2018 - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/um-captures-19-lions-at-cannes-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Captures 20 Lions At Cannes 2018 - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"It was a tremendous showing for UM at Cannes in 2018, as the agency collected 20 Lions (8 Gold, 7 Silver, 5 Bronze) in addition to another 26 shortlisted campaigns! 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Tourism Australia&#8217;s\u00a0\u201cDundee: The Son of a Legend Returns Home\u201d was UM&#8217;s big winner at the show, collecting eight Lions across five different categories. UM also [&hellip;]","og_url":"https:\/\/jp.umww.com\/en\/awards\/um-captures-19-lions-at-cannes-2018\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2018-07-02T00:00:00+00:00","author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/awards\/um-captures-19-lions-at-cannes-2018\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/awards\/um-captures-19-lions-at-cannes-2018\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"UM Captures 20 Lions At Cannes 2018","datePublished":"2018-07-02T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/awards\/um-captures-19-lions-at-cannes-2018\/"},"wordCount":934,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"articleSection":["Awards"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/awards\/um-captures-19-lions-at-cannes-2018\/","url":"https:\/\/jp.umww.com\/en\/awards\/um-captures-19-lions-at-cannes-2018\/","name":"UM Captures 20 Lions At Cannes 2018 - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"datePublished":"2018-07-02T00:00:00+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/awards\/um-captures-19-lions-at-cannes-2018\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/awards\/um-captures-19-lions-at-cannes-2018\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/awards\/um-captures-19-lions-at-cannes-2018\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"UM Captures 20 Lions At Cannes 2018"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/6900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=6900"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/6900\/revisions"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=6900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=6900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=6900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}