{"id":711,"date":"2013-09-05T06:31:36","date_gmt":"2013-09-05T06:31:36","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-london-kicks-off-glittering-partnership-for-tiffany-co\/"},"modified":"2018-01-16T17:50:45","modified_gmt":"2018-01-16T17:50:45","slug":"um-london-kicks-off-glittering-partnership-for-tiffany-co-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-london-kicks-off-glittering-partnership-for-tiffany-co-2\/","title":{"rendered":"UM London Kicks Off Glittering Partnership For Tiffany & Co."},"content":{"rendered":"

UM London client Tiffany & Co. has kicked off a glittering digital partnership with online fashion destination NET-A-PORTER, to promote and celebrate the luxury jeweler\u2019s latest Gatsby-inspired jewelry line.<\/p>\n

The partnership is centered on a collection of stylish imagery that was compiled after an exclusive photo shoot at Tiffany & Co.\u2019s London Flagship Bond Street store. NET-A-PORTER editors chose their favorite Jazz Age items and coupled the jewelry with outfits from their own 1920\u2032s-inspired designer collection, in order to create range of sophisticated photos. The images will be used as part of advertorials in the weekly NET-A-PORTER online magazine, and will run for the next month.<\/p>\n

Tiffany & Co. supplied all of the jewelry for the blockbuster film,\u00a0The Great Gatsby<\/em>, around the launch of which UM London developed a multi-platform campaign to promote the custom-made collections. This latest collaboration aims to extend that legacy, and build Tiffany & Co.\u2019s association with the decadent world of Gatsby and the Jazz Age.<\/p>\n

\u201cNot many people realize how long Tiffany & Co. has been on the luxury fashion scene, but the truth is, if you were at a Gatsby-esque party during 1920s America, the chances are you would have been wearing Tiffany & Co. jewelry,\u201d said Cat Carroll, Digital Planner at UM London. \u201cThis stylish collaboration serves to remind people of Tiffany & Co.\u2019s heritage, whilst showing them how they can re-create this classic look.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

UM London client Tiffany & Co. has kicked off a glittering digital partnership with online fashion destination NET-A-PORTER, to promote and celebrate the luxury jeweler\u2019s latest Gatsby-inspired jewelry line.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-711","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nUM London Kicks Off Glittering Partnership For Tiffany & Co. - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-london-kicks-off-glittering-partnership-for-tiffany-co-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM London Kicks Off Glittering Partnership For Tiffany & Co. - 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