{"id":7136,"date":"2018-10-10T18:02:47","date_gmt":"2018-10-10T18:02:47","guid":{"rendered":"http:\/\/localhost:10151\/?p=7136"},"modified":"2018-10-10T18:02:47","modified_gmt":"2018-10-10T18:02:47","slug":"american-express-consolidates-global-media-business-with-ipgs-um","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/american-express-consolidates-global-media-business-with-ipgs-um\/","title":{"rendered":"American Express Consolidates Global Media Business With IPG\u2019s UM"},"content":{"rendered":"

American Express has concluded a global media review\u00a0officially launched in May,<\/a>\u00a0choosing IPG\u2019s Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying work while partnering with AmEx creative shops to promote the financial brand\u2019s\u00a0\u201cPowerful Backing\u201d brand platform\u00a0around the world.<\/p>\n

MediaLink managed the review. All competing agencies were alerted this morning.<\/p>\n

\u201cI am energized and excited to work with Universal McCann to help us drive our business forward,\u201d said Elizabeth Rutledge, who became American Express chief marketing officer in February. \u201cOur goal was to select the best talent and leverage the best agency partner around the world to help us elevate our brand, deepen relationships with our customers and prospects and drive greater marketing efficiency and effectiveness across our business.\u201d<\/p>\n

She added, \u201cWe selected UM because we were impressed with their capabilities across media, technology and data and insights, as well as their commitment to building teams with diverse experiences and diverse perspectives.\u201d<\/p>\n

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“We selected UM because we were impressed with their capabilities across media, technology and data and insights, as well as their commitment to building teams with diverse experiences and diverse perspectives.”<\/div>\n
Elizabeth Rutledge, CMO, American Express<\/div>\n<\/div>\n<\/div>\n

UM global CEO Daryl Lee said it\u2019s \u201can incredibly exciting time for American Express, and we are honored to partner with them to help drive better outcomes for their business.\u201d<\/p>\n

\u201cWe have been so impressed with how the American Express team lives and breathes the brand every day,\u201d Lee said. \u201cTheir expectations were high, and we tapped into the full resources of IPG to meet them. Together, we will be a united front to demonstrate the Powerful Backing of American Express around the world.\u201d<\/p>\n

Read The Full Article Here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

American Express has concluded a global media review\u00a0officially launched in May,\u00a0choosing IPG\u2019s Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying work while partnering with AmEx creative shops to promote the financial brand\u2019s\u00a0\u201cPowerful Backing\u201d brand platform\u00a0around the world. MediaLink managed the review. All competing agencies were […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-7136","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nAmerican Express Consolidates Global Media Business With IPG\u2019s UM - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/american-express-consolidates-global-media-business-with-ipgs-um\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"American Express Consolidates Global Media Business With IPG\u2019s UM - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"American Express has concluded a global media review\u00a0officially launched in May,\u00a0choosing IPG\u2019s Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying work while partnering with AmEx creative shops to promote the financial brand\u2019s\u00a0\u201cPowerful Backing\u201d brand platform\u00a0around the world. MediaLink managed the review. 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