{"id":738,"date":"2013-07-10T06:32:04","date_gmt":"2013-07-10T06:32:04","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-london-launches-uks-first-curated-agency-news-app-2\/"},"modified":"2018-01-16T17:26:21","modified_gmt":"2018-01-16T17:26:21","slug":"um-london-launches-uks-first-curated-agency-news-app-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-london-launches-uks-first-curated-agency-news-app-2\/","title":{"rendered":"UM London Launches UK\u2019s First Curated Agency News App"},"content":{"rendered":"<p>UM London\u00a0has become the first UK media agency to launch its own curated newsfeed smartphone app, designed specifically for Microsoft\u2019s\u00a0Windows Phone. \u00a0The free app has been created in association with media partners\u00a0InSkin Media,\u00a0ITN Productions\u00a0and\u00a0Metro.<\/p>\n<p>The app, also available on the\u00a0iPhone, serves the needs of busy UM employees, clients, partners and intermediaries with a daily overview of relevant media and marketing news. \u00a0It also provides \u201cregular\u201d updates of UM and news on clients such as Microsoft, MasterCard, H+M, Tiffany &amp; co, Grey Goose, Royal Mail and others.<\/p>\n<p>The app will be well balanced with other marketing agency news in order to appeal to non-UM professionals. \u00a0It will be interesting to see its response and how many other agencies will follow in UM London\u2019s footsteps to build out their own news apps!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM London\u00a0has become the first UK media agency to launch its own curated newsfeed smartphone app, designed specifically for Microsoft\u2019s\u00a0Windows Phone. \u00a0The free app has been created in association with media partners\u00a0InSkin Media,\u00a0ITN Productions\u00a0and\u00a0Metro.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-738","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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