UM China has signed a new partnership with Tetra Pak China, allowing UM to represent the famous food packaging giant in one of its fastest growing markets. \u00a0Tetra Pak China is the well-known system provider of integrated solutions in food processing, packaging and distribution.<\/p>\n
Tetra Pak\u2019s leadership team was searching for a media partner to optimize its planning and buying that matched fundamental media skills with innovative ideas.\u00a0 UM\u2018s insight and expertise again beat out leading competitors\u2013four in total\u2013 in a one round pitch for this client.<\/p>\n
Although the pitch took place during the Chinese New Year season, the UM China team worked diligently with great internal collaboration between tactical TV planning, print and the OOH teams.<\/p>\n
Cary Huang, Managing Director of UM China, is delighted with this new client explaining, \u201cAlmost everyone has come into contact with one of Tetra Pak\u2019s products.\u00a0 It is an honor to work with a company so established and well-known and have the chance to bring our own agency innovation to build on such an established foundation.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
UM China has signed a new partnership with Tetra Pak China, allowing UM to represent the famous food packaging giant in one of its fastest growing markets. \u00a0<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-739","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\n