UM London will launch an exciting multi-media campaign for newly added client, Fuller\u2019s Brewery.\u00a0 The campaign, called \u2018Made of London,\u2019 focuses on the brewery\u2019s well-loved ale brand, London Pride.\u00a0 The launch of \u2018Made in London\u2019 marks the first activity UM London has delivered for Fuller\u2019s since picking up the business at the start of this year.<\/p>\n
The campaign strategy is to \u201cInspire Discovery\u201d of London Pride through unique and engaging storytelling about the beer brand, utilizing print, outdoor and digital within the London market.<\/p>\n
A strong outdoor focus will be used to reach high numbers of London Pride\u2019s target commuter audience, with multiple sites across the London Underground and key locations within the M25.<\/p>\n
Furthermore, the execution will be complimented by a burst of proximity OOH media to drive transactions in pubs, which will deliver a simple and more direct message as people are out and about and considering going for a drink.<\/p>\n
Rob Bellass, Managing Partner, Client Services, at UM London, said, \u201cTo inspire and persuade people to buy London Pride regularly, our media has to get into their heads, their hearts and ultimately on to their lips by weaving itself into the fabric of their London life.\u00a0 Fuller\u2019s is a brand with some brilliant stories \u2013 and we can\u2019t wait to get them out there to Londoners.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
UM London will launch an exciting multi-media campaign for newly added client, Fuller\u2019s Brewery.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-742","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\n