{"id":743,"date":"2013-06-06T06:32:09","date_gmt":"2013-06-06T06:32:09","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-at-the-effies-colombia-u-s-turkey-win\/"},"modified":"2018-01-09T02:22:09","modified_gmt":"2018-01-09T02:22:09","slug":"um-at-the-effies-colombia-u-s-turkey-win","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-at-the-effies-colombia-u-s-turkey-win\/","title":{"rendered":"UM at the Effies\u2014Colombia, U.S. &amp; Turkey Win"},"content":{"rendered":"<p>UM Columbia won the Grand Effie for their \u201cBootleg Version\u201d campaign at the Colombian Effie Awards taking home the highest award of the night and winning over the 250 cases registered in the Colombian competition.<br \/>\nIn 2012 when the movie \u201cEl Cartel De Los Sapos\u201d was due to premier in Colombia, UM had to make some bold moves to create buzz for the movie while also shining a light on the damage movie piracy causes. \u00a0With a very limited budget, they created a fake DVD of the movie and posed actors as bootleggers on the street. \u00a0When Colombians viewed the DVD they found themselves viewing an anti-piracy message from the two main characters from the film. \u00a0The \u201cBootleg Version\u201d campaign is one of the most successful campaigns for UM and has been awarded many times since its launch.<\/p>\n<p>At the North American Effie awards, UM New York was awarded for their outstanding work on the \u201cPriceless New York\u201d campaign. \u00a0The UM MasterCard team was recognized with a Bronze Effie in the Financial Cards category.<\/p>\n<p>The \u201cPriceless New York\u201d campaign curated a program offering local experiences for MasterCard holders across food, fashion, music and arts by working with local partners to build an \u2018experience engine.\u2019 \u00a0UM New York was also credited for their partnership on Johnson &amp; Johnson\u2019s \u201cHealing a Profession from the Inside-Out\u201d campaign that received a Silver Effie in the Good Works category.<\/p>\n<p>At the Effie gala in Turkey, UM<b>\u00a0<\/b>took home EIGHT awards \u2013 four gold, one silver and three bronze.<\/p>\n<ul>\n<li>Gold: P\u0131nar Labneli-Obama<\/li>\n<li>Gold: Yeni Rak\u0131-Bi B\u00fcy\u00fck Sofra \u2013 Mey \/ Diageo<\/li>\n<li>Gold: Istanblue-\u015eehrin T Kendisi \u2013 Mey \/ Diageo<\/li>\n<li>Gold: Coca \u2013 Cola \u201cGer\u00e7ek Mutluluklar\u201d \u2013 Coca-Cola<\/li>\n<li>Silver: Mogaz Git Git Bitmez \u2013 Mogaz<\/li>\n<li>Bronze: Markafonik A\u015fk Markafoni<\/li>\n<li>Bronze: Beko Aile Kampanyas\u0131 \u2013 Beko<\/li>\n<li>Bronze: Aygaz Otogaz Takip \u2013 Aygaz<\/li>\n<\/ul>\n<p>The Effies are one of the highest regarded awards in the industry, and recognize all forms of marketing communication that contribute to a brand\u2019s success.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM Columbia won the Grand Effie for their \u201cBootleg Version\u201d campaign at the Colombian Effie Awards taking home the highest award of the night and winning over the 250 cases registered in the Colombian competition.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-743","post","type-post","status-publish","format-standard","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM at the Effies\u2014Colombia, U.S. &amp; 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