{"id":7452,"date":"2019-07-11T18:12:25","date_gmt":"2019-07-11T18:12:25","guid":{"rendered":"http:\/\/localhost:10151\/?p=7452"},"modified":"2019-07-11T18:12:25","modified_gmt":"2019-07-11T18:12:25","slug":"um-study-finds-opposing-cultural-shifts-nostalgia-vs-new-experiences","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-study-finds-opposing-cultural-shifts-nostalgia-vs-new-experiences\/","title":{"rendered":"UM Study Finds Opposing Cultural Shifts: Nostalgia Vs. New Experiences"},"content":{"rendered":"<p dir=\"ltr\">IPG Mediabrands\u2019 UM unit this week released findings of a\u00a0<a href=\"https:\/\/wavex.umww.com\/\">global study<\/a> purporting to identify four cultural shifts reshaping consumer behavior in seemingly contradictory ways.<\/p>\n<p>On the one hand, the study identifies a pattern UM dubs as \u201cretrograde,\u201d noting many consumers are appropriating culture from past decades. On the other, it identified another trend dubbed \u201crecreate,\u201d in which consumers are seeking out new ways of doing things.<\/p>\n<p>The other two big trends &#8212; also labeled with \u201cR\u201d words &#8212; are \u201cresist,\u201d which indicates a desire for brands to have social activism, and a completely mashed-up word, \u201creglocalize,\u201d which represents a trend combining \u201cglobal reach and local connection.\u201d<\/p>\n<p>Read Full Article <a href=\"https:\/\/www.mediapost.com\/publications\/article\/337836\/um-study-finds-opposing-cultural-shifts-nostalgia.html?utm_source=newsletter&amp;utm_medium=email&amp;utm_content=headline&amp;utm_campaign=114503&amp;hashid=-1Acjg0LDw1vyoeTkAFZgAhEWOk\">Here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>IPG Mediabrands\u2019 UM unit this week released findings of a\u00a0global study purporting to identify four cultural shifts reshaping consumer behavior in seemingly contradictory ways. On the one hand, the study identifies a pattern UM dubs as \u201cretrograde,\u201d noting many consumers are appropriating culture from past decades. On the other, it identified another trend dubbed \u201crecreate,\u201d [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-7452","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Study Finds Opposing Cultural Shifts: Nostalgia Vs. 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On the other, it identified another trend dubbed \u201crecreate,\u201d [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-study-finds-opposing-cultural-shifts-nostalgia-vs-new-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-11T18:12:25+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-study-finds-opposing-cultural-shifts-nostalgia-vs-new-experiences\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-study-finds-opposing-cultural-shifts-nostalgia-vs-new-experiences\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Study Finds Opposing Cultural Shifts: Nostalgia Vs. 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