{"id":7501,"date":"2019-08-20T19:37:23","date_gmt":"2019-08-20T19:37:23","guid":{"rendered":"http:\/\/localhost:10151\/?p=7501"},"modified":"2019-08-20T19:37:23","modified_gmt":"2019-08-20T19:37:23","slug":"cvs-health-consolidates-majority-of-159-million-us-media-account-with-um","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/cvs-health-consolidates-majority-of-159-million-us-media-account-with-um\/","title":{"rendered":"CVS Health Consolidates Majority of $159 Million US Media Account With UM"},"content":{"rendered":"<p>A spokesperson confirmed that pharmacy chain CVS Health has consolidated the majority of its U.S. media buying and planning responsibilities with IPG Mediabrands network UM.<\/p>\n<div class=\"postup-adweek-wall-section\">\n<p>The appointment concludes a review launched earlier this year as\u00a0<a href=\"https:\/\/www.adweek.com\/brand-marketing\/with-amazons-rumored-entry-into-pharma-cvs-is-eyeing-aetna-and-walgreens-is-rebrandingg\/\">CVS Health completed its acquisition of Aetna<\/a>\u00a0last November.<\/p>\n<p>UM will be responsible for media buying and planning for the primary CVS Health brand, excluding paid search, which will be handled by Digitas, as well as all media buying and planning for Aetna, including paid search. Aetna incumbent Neo@Ogilvy, which was folded into GroupM\u2019s Mindshare back in 2017, also participated in the review, according to sources with knowledge of the matter.<\/p>\n<p>Read Full Article <a href=\"https:\/\/www.adweek.com\/agencies\/cvs-health-consolidates-majority-of-159-million-us-media-account-with-um\/\">Here<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A spokesperson confirmed that pharmacy chain CVS Health has consolidated the majority of its U.S. media buying and planning responsibilities with IPG Mediabrands network UM. The appointment concludes a review launched earlier this year as\u00a0CVS Health completed its acquisition of Aetna\u00a0last November. UM will be responsible for media buying and planning for the primary CVS [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-7501","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CVS Health Consolidates Majority of $159 Million US Media Account With UM - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/cvs-health-consolidates-majority-of-159-million-us-media-account-with-um\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CVS Health Consolidates Majority of $159 Million US Media Account With UM - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"A spokesperson confirmed that pharmacy chain CVS Health has consolidated the majority of its U.S. media buying and planning responsibilities with IPG Mediabrands network UM. The appointment concludes a review launched earlier this year as\u00a0CVS Health completed its acquisition of Aetna\u00a0last November. 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