{"id":7503,"date":"2019-08-20T19:47:57","date_gmt":"2019-08-20T19:47:57","guid":{"rendered":"http:\/\/localhost:10151\/?p=7503"},"modified":"2019-08-20T19:47:57","modified_gmt":"2019-08-20T19:47:57","slug":"cvs-consolidates-160-million-media-account-with-um-digitas","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/cvs-consolidates-160-million-media-account-with-um-digitas\/","title":{"rendered":"CVS Consolidates $160 Million Media Account With UM, Digitas"},"content":{"rendered":"<p>CVS has consolidated its estimated $160 million media agency assignment primarily under Interpublic\u2019s UM following a review that began in March.<\/p>\n<p>The review followed the completion last year of the client\u2019s $70 billion merger with health insurer Aetna.<\/p>\n<p>UM will handle all media duties for both CVS and Aetna, with the exception of paid search for CVS Health. Those duties will be executed by Digitas. Both firms had previously handled the CVS business.<\/p>\n<p>Read Full Article <a href=\"https:\/\/www.mediapost.com\/publications\/article\/339371\/cvs-consolidates-160-million-media-account-with-u.html\">Here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CVS has consolidated its estimated $160 million media agency assignment primarily under Interpublic\u2019s UM following a review that began in March. The review followed the completion last year of the client\u2019s $70 billion merger with health insurer Aetna. UM will handle all media duties for both CVS and Aetna, with the exception of paid search [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-7503","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CVS Consolidates $160 Million Media Account With UM, Digitas - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/cvs-consolidates-160-million-media-account-with-um-digitas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CVS Consolidates $160 Million Media Account With UM, Digitas - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"CVS has consolidated its estimated $160 million media agency assignment primarily under Interpublic\u2019s UM following a review that began in March. The review followed the completion last year of the client\u2019s $70 billion merger with health insurer Aetna. 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