{"id":754,"date":"2013-05-14T06:32:20","date_gmt":"2013-05-14T06:32:20","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/chief-media-officer-david-cohen-featured-in-ad-age-2\/"},"modified":"2018-01-18T17:09:02","modified_gmt":"2018-01-18T17:09:02","slug":"chief-media-officer-david-cohen-featured-in-ad-age-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/chief-media-officer-david-cohen-featured-in-ad-age-2\/","title":{"rendered":"Chief Media Officer David Cohen Featured in Ad Age"},"content":{"rendered":"<p>Chief media officer, David Cohen, was quoted in\u00a0<em>Ad Age<\/em>\u2019s April 8 story \u201cDigital Newfronts Poised to Rake in $1 Billion in Ad Deals,\u201d written by digital editor Michael Learmonth.<\/p>\n<p>Entering its second year, the Digital Newfronts is a highly anticipated season. \u00a0Following last year\u2019s Digital Newfronts, Learmonth wrote, \u201cBuyers realized that while there\u2019s an inexhaustible supply of online banners, the content that really matters \u2013 high-quality video and exclusive sponsorships \u2013 is limited.\u201d<\/p>\n<p>The competitive energy is building, as TV ratings shrink and prices rise in the TV market. \u00a0As Cohen stated,<strong>\u00a0\u201cThe only way to reverse that trend is to think about video in a different way and move dollars across screens,\u201d<\/strong>\u00a0said\u00a0Universal McCann\u00a0chief media officer David Cohen. \u00a0<strong>\u201cIs this the year we see a billion moving into the market? Could be.\u201d<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chief media officer, David Cohen, was quoted in\u00a0Ad Age\u2019s April 8 story \u201cDigital Newfronts Poised to Rake in $1 Billion in Ad Deals,\u201d written by digital editor Michael Learmonth.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-754","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chief Media Officer David Cohen Featured in Ad Age - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/chief-media-officer-david-cohen-featured-in-ad-age-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chief Media Officer David Cohen Featured in Ad Age - 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