UM and Ensemble recently helped launch Microsoft\u2019s Surface tablet in France. \u00a0The two Mediabrands teams generated innovative ideas to create hype among French consumers for the new product.<\/p>\n
The campaign was bold, eye-catching and most importantly, embodied UM\u2019s curious mindset. \u00a0The campaign utilized a long wall at an abandoned Paris metro station where trains passed through regularly but no longer stop.<\/p>\n
On the wall, they built a repeating display which featured the word \u201cSurface\u201d framed in neon lights. \u00a0The displays were interspersed with large-scale mockups of the tablet. \u00a0This execution was further heightened by the creation of another large Surface display in front of the Beaubourg Museum of Modern Art in Paris, where an epic mural of the product on the ground was a \u201ccurious\u201d art piece that drove significant buzz.<\/p>\n","protected":false},"excerpt":{"rendered":"
UM and Ensemble recently helped launch Microsoft\u2019s Surface tablet in France. \u00a0The two Mediabrands teams generated innovative ideas to create hype among French consumers for the new product.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-758","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\n