{"id":7814,"date":"2020-02-23T12:48:03","date_gmt":"2020-02-23T12:48:03","guid":{"rendered":"http:\/\/localhost:10151\/?p=7814"},"modified":"2020-04-23T19:40:55","modified_gmt":"2020-04-23T19:40:55","slug":"for-u-s-media-agency-of-the-year-um-making-cannes-worthy-movies-is-just-part-of-the-job","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/for-u-s-media-agency-of-the-year-um-making-cannes-worthy-movies-is-just-part-of-the-job\/","title":{"rendered":"For U.S. Media Agency of the Year UM, Making Cannes-Worthy Movies Is Just Part of the Job"},"content":{"rendered":"

In late 2018, a gripping documentary called\u00a05B<\/a>\u00a0came out that told the story of nurses who were on the frontline of the AIDS epidemic in the early 1980s. The movie was screened at the Cannes Film Festival last year and covered by the likes of NPR and The Washington Post.<\/p>\n

\n

The film originated from an unlikely source: UM. A media agency that makes movies? For UM\u2019s executives, projects like these help Adweek\u2019s U.S. Media Agency of the Year keep pace with a diversity of clients and their ever-changing needs\u2014whatever those needs might be.<\/p>\n

\u201cWe are here to solve our clients\u2019 business needs. They evolve over time, all the time,\u201d notes Eileen Kiernan, UM\u2019s global CEO. \u201cIf we have the skills and the wherewithal to solve that need and step up with a valuable solution, we will.\u201d<\/p>\n

In the case of 5B, longtime client Johnson & Johnson came to UM with a conundrum: It was looking for a way to reinforce its commitment to nursing and to squash stereotypes around the profession that harm recruitment efforts. Through UM Studios, the agency\u2019s original content arm, the idea for 5B was born.<\/p>\n<\/div>\n

Read Full Article Here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In late 2018, a gripping documentary called\u00a05B\u00a0came out that told the story of nurses who were on the frontline of the AIDS epidemic in the early 1980s. The movie was screened at the Cannes Film Festival last year and covered by the likes of NPR and The Washington Post. The film originated from an unlikely […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7,6],"tags":[],"class_list":["post-7814","post","type-post","status-publish","format-standard","hentry","category-awards","category-um-in-the-news"],"acf":[],"yoast_head":"\nFor U.S. Media Agency of the Year UM, Making Cannes-Worthy Movies Is Just Part of the Job - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/for-u-s-media-agency-of-the-year-um-making-cannes-worthy-movies-is-just-part-of-the-job\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"For U.S. Media Agency of the Year UM, Making Cannes-Worthy Movies Is Just Part of the Job - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"In late 2018, a gripping documentary called\u00a05B\u00a0came out that told the story of nurses who were on the frontline of the AIDS epidemic in the early 1980s. 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