{"id":7830,"date":"2020-03-06T19:29:16","date_gmt":"2020-03-06T19:29:16","guid":{"rendered":"http:\/\/localhost:10151\/?p=7830"},"modified":"2020-03-06T19:29:16","modified_gmt":"2020-03-06T19:29:16","slug":"shinola-names-um-as-u-s-media-agency-of-record","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/shinola-names-um-as-u-s-media-agency-of-record\/","title":{"rendered":"Shinola Names UM as U.S. Media Agency of Record"},"content":{"rendered":"<p>Detroit-based luxury design brand Shinola has appointed UM as its U.S. media agency of record.<\/p>\n<p>As agency of record, UM will be responsible for media strategy, planning, buying, research, and data and analytics duties across the U.S. The appointment came without a formal review.<\/p>\n<p>\u201cWe\u2019ve been growing our relationship with the Shinola team for some time and are thrilled to officially welcome this great American brand to the family,\u201d UM president, central region\u00a0<strong>Scott Russell<\/strong>\u00a0said in a statement. \u201cWe look forward to leveraging our Better Science, Better Art, Better Outcomes proposition to accelerate their e-commerce and retail businesses to drive sustainable, profitable growth into the future.\u201d<\/p>\n<p>Read Full Article <a href=\"https:\/\/www.adweek.com\/agencyspy\/shinola-names-um-as-u-s-media-agency-of-record\/162699\/\">Here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Detroit-based luxury design brand Shinola has appointed UM as its U.S. media agency of record. As agency of record, UM will be responsible for media strategy, planning, buying, research, and data and analytics duties across the U.S. The appointment came without a formal review. \u201cWe\u2019ve been growing our relationship with the Shinola team for some [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-7830","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shinola Names UM as U.S. Media Agency of Record - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/shinola-names-um-as-u-s-media-agency-of-record\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shinola Names UM as U.S. Media Agency of Record - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Detroit-based luxury design brand Shinola has appointed UM as its U.S. media agency of record. 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