{"id":7834,"date":"2020-03-04T14:33:50","date_gmt":"2020-03-04T14:33:50","guid":{"rendered":"http:\/\/localhost:10151\/?p=7834"},"modified":"2020-04-23T19:40:01","modified_gmt":"2020-04-23T19:40:01","slug":"twitter-debuts-fleets-or-its-version-of-instagram-stories","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/twitter-debuts-fleets-or-its-version-of-instagram-stories\/","title":{"rendered":"Twitter Debuts &#8216;Fleets,&#8217; or its Version of Instagram Stories"},"content":{"rendered":"<p id=\"first-graph\" class=\"inline-ad-para\" dir=\"ltr\">Twitter became the latest social media player to copy Snapchat\u2019s popular format of disappearing stories. The company on Wednesday shared details on \u201cFleets,\u201d which it describes as \u201ca way to share your fleeting thoughts.\u201d<\/p>\n<p class=\"inline-ad-para\" dir=\"ltr\">People can view Fleets starting today, but must visit a user\u2019s profile page to do so. Twitter is currently testing Fleets in Brazil only, but the company says it hopes to eventually bring the function to other countries.<\/p>\n<p dir=\"ltr\">Twitter says people are \u201cmore comfortable sharing everyday thoughts\u201d when messages are set to disappear. \u201cWe hope that those people who are not usually comfortable with tweeting use Fleets to talk about the reflections that come to their head,\u201d\u00a0<a class=\" inline-paragraph-link\" href=\"https:\/\/blog.twitter.com\/pt_br\/topics\/product\/2019\/explorando-uma-nova-forma-de-iniciar-conversas-no-brasil.html\">according to Twitter.<\/a><\/p>\n<p dir=\"ltr\">Posts won\u2019t feature the &#8220;like,&#8221; &#8220;retweet&#8221; or &#8220;embed&#8221; options, either, something the company may backpedal on in the future, says Joshua\u00a0Lowcock, chief digital officer at Universal McCann (UM).<\/p>\n<p dir=\"ltr\">Read Full Article <a href=\"https:\/\/adage.com\/article\/digital\/twitter-debuts-fleets-or-its-version-instagram-stories\/2242426\">Here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twitter became the latest social media player to copy Snapchat\u2019s popular format of disappearing stories. The company on Wednesday shared details on \u201cFleets,\u201d which it describes as \u201ca way to share your fleeting thoughts.\u201d People can view Fleets starting today, but must visit a user\u2019s profile page to do so. Twitter is currently testing Fleets [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-7834","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Twitter Debuts &#039;Fleets,&#039; or its Version of Instagram Stories - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/twitter-debuts-fleets-or-its-version-of-instagram-stories\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter Debuts &#039;Fleets,&#039; or its Version of Instagram Stories - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Twitter became the latest social media player to copy Snapchat\u2019s popular format of disappearing stories. The company on Wednesday shared details on \u201cFleets,\u201d which it describes as \u201ca way to share your fleeting thoughts.\u201d People can view Fleets starting today, but must visit a user\u2019s profile page to do so. Twitter is currently testing Fleets [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/twitter-debuts-fleets-or-its-version-of-instagram-stories\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-04T14:33:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-23T19:40:01+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/twitter-debuts-fleets-or-its-version-of-instagram-stories\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/twitter-debuts-fleets-or-its-version-of-instagram-stories\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Twitter Debuts &#8216;Fleets,&#8217; 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