{"id":7836,"date":"2020-03-07T14:35:33","date_gmt":"2020-03-07T14:35:33","guid":{"rendered":"http:\/\/localhost:10151\/?p=7836"},"modified":"2020-04-23T19:39:50","modified_gmt":"2020-04-23T19:39:50","slug":"why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\/","title":{"rendered":"Why The New York Times Shut Off Programmatic Ads for its Coronavirus Newsletter"},"content":{"rendered":"<p id=\"first-graph\" class=\"inline-ad-para\" dir=\"ltr\">A Thursday New York Times\u00a0story\u00a0that featured live coronavirus updates displayed several ads for an n95 respirator, which are\u00a0in short supply\u00a0among medical professionals. Such ads are problematic because, in this instance, the surgeon general has urged Americans not to buy such masks. The issue in this case became so challenging\u00a0for the company that it\u2019s since halted running programmatic ads from showing up in its coronavirus newsletter, a person familiar with the situation says.<\/p>\n<p class=\"inline-ad-para\" dir=\"ltr\">The publisher is also proactively and re-actively blocking such ads, as similar ones are still finding their way through as well. The ad shown in Thursday&#8217;s Times&#8217; story came from Best Dang Stuff, an ecommerce site of questionable repute, and was purchased programmatically through Google. The search giant says it&#8217;s since removed the ad, citing policy that prohibits\u00a0content\u00a0that\u00a0capitalizes on tragic events.<\/p>\n<p dir=\"ltr\">\u201cSince January, we&#8217;ve blocked hundreds of thousands of ads that attempted to capitalize on the coronavirus situation and we continue to take action to prevent these ads from serving,\u201d a spokeswoman said in an emailed statement.<\/p>\n<p>Read Full Article <a href=\"https:\/\/adage.com\/article\/digital\/why-new-york-times-shut-programmatic-ads-its-coronavirus-newsletter\/2242936\">Here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Thursday New York Times\u00a0story\u00a0that featured live coronavirus updates displayed several ads for an n95 respirator, which are\u00a0in short supply\u00a0among medical professionals. Such ads are problematic because, in this instance, the surgeon general has urged Americans not to buy such masks. The issue in this case became so challenging\u00a0for the company that it\u2019s since halted [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-7836","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why The New York Times Shut Off Programmatic Ads for its Coronavirus Newsletter - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why The New York Times Shut Off Programmatic Ads for its Coronavirus Newsletter - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"A Thursday New York Times\u00a0story\u00a0that featured live coronavirus updates displayed several ads for an n95 respirator, which are\u00a0in short supply\u00a0among medical professionals. Such ads are problematic because, in this instance, the surgeon general has urged Americans not to buy such masks. The issue in this case became so challenging\u00a0for the company that it\u2019s since halted [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-07T14:35:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-23T19:39:50+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Why The New York Times Shut Off Programmatic Ads for its Coronavirus Newsletter\",\"datePublished\":\"2020-03-07T14:35:33+00:00\",\"dateModified\":\"2020-04-23T19:39:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\\\/\"},\"wordCount\":198,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\",\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\\\/\",\"name\":\"Why The New York Times Shut Off Programmatic Ads for its Coronavirus Newsletter - UM JAPAN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\"},\"datePublished\":\"2020-03-07T14:35:33+00:00\",\"dateModified\":\"2020-04-23T19:39:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why The New York Times Shut Off Programmatic Ads for its Coronavirus Newsletter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"name\":\"UM JAPAN\",\"description\":\"UM is a global media company.\",\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\",\"name\":\"UM\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"contentUrl\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"width\":1378,\"height\":1378,\"caption\":\"UM\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UMCuriosity\",\"https:\\\/\\\/x.com\\\/UMWorldwide\",\"https:\\\/\\\/www.instagram.com\\\/umworldwide\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/um-ww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\",\"name\":\"shajibur.rahman@interpublic.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"caption\":\"shajibur.rahman@interpublic.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why The New York Times Shut Off Programmatic Ads for its Coronavirus Newsletter - UM JAPAN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\/","og_locale":"en_US","og_type":"article","og_title":"Why The New York Times Shut Off Programmatic Ads for its Coronavirus Newsletter - UM JAPAN","og_description":"A Thursday New York Times\u00a0story\u00a0that featured live coronavirus updates displayed several ads for an n95 respirator, which are\u00a0in short supply\u00a0among medical professionals. Such ads are problematic because, in this instance, the surgeon general has urged Americans not to buy such masks. The issue in this case became so challenging\u00a0for the company that it\u2019s since halted [&hellip;]","og_url":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2020-03-07T14:35:33+00:00","article_modified_time":"2020-04-23T19:39:50+00:00","author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"Why The New York Times Shut Off Programmatic Ads for its Coronavirus Newsletter","datePublished":"2020-03-07T14:35:33+00:00","dateModified":"2020-04-23T19:39:50+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\/"},"wordCount":198,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"articleSection":["Thought Leadership","UM in the News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\/","url":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\/","name":"Why The New York Times Shut Off Programmatic Ads for its Coronavirus Newsletter - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"datePublished":"2020-03-07T14:35:33+00:00","dateModified":"2020-04-23T19:39:50+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/thought-leadership\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-the-new-york-times-shut-off-programmatic-ads-for-its-coronavirus-newsletter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"Why The New York Times Shut Off Programmatic Ads for its Coronavirus Newsletter"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/7836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=7836"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/7836\/revisions"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=7836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=7836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=7836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}