{"id":7844,"date":"2020-03-10T14:26:06","date_gmt":"2020-03-10T14:26:06","guid":{"rendered":"http:\/\/localhost:10151\/?p=7844"},"modified":"2020-03-11T14:26:27","modified_gmt":"2020-03-11T14:26:27","slug":"cruise-line-ads-get-caught-in-a-coronavirus-news-cycle","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/uncategorized\/cruise-line-ads-get-caught-in-a-coronavirus-news-cycle\/","title":{"rendered":"Cruise Line Ads Get Caught in a Coronavirus News Cycle"},"content":{"rendered":"<p class=\"css-exrw3m evys1bk0\">The CNN show \u201cErin Burnett OutFront\u201d spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the\u00a0<a class=\"css-1g7m0tk\" title=\"\" href=\"https:\/\/www.nytimes.com\/2020\/03\/06\/us\/california-coronavirus-cruise-ship.html\">Grand Princess cruise ship near California<\/a>.<\/p>\n<p class=\"css-exrw3m evys1bk0\">During the commercial break, one spot stood out:\u00a0<a class=\"css-1g7m0tk\" title=\"\" href=\"https:\/\/www.ispot.tv\/ad\/Z8vD\/norwegian-cruise-line-this-is-just-for-us-open-bar-song-by-fitz-and-the-tantrums\" target=\"_blank\" rel=\"noopener noreferrer\">an upbeat ad for Norwegian Cruise Line<\/a>, a competitor.<\/p>\n<p class=\"css-exrw3m evys1bk0\">It was one of many awkward ad placements as companies try to reach skittish customers while protecting their brands from becoming collateral damage in the growing coronavirus outbreak.<\/p>\n<p class=\"css-exrw3m evys1bk0\">Norwegian, which declined to comment, has paid nearly $10 million for digital ads so far this year on Facebook, Wayfair, Expedia and other sites, compared with $2.4 million at the same time last year. Competitors like Carnival Cruise Line, Disney Cruise Line, Royal Caribbean Cruises and Viking Cruises have also increased their spending on advertising, according to the advertising analytics platform Pathmatics.<\/p>\n<p>Read Full Article <a href=\"https:\/\/www.nytimes.com\/2020\/03\/10\/business\/media\/cruise-ads-coronavirus.html?fbclid=IwAR0f5p9Zo_Pc1s0R2U8Xp1t-0grTLhIAm-bFzlDON9lamXCHi1kxm3NYXpg\">Here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The CNN show \u201cErin Burnett OutFront\u201d spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the\u00a0Grand Princess cruise ship near California. During the commercial break, one spot stood out:\u00a0an upbeat ad for Norwegian Cruise Line, a competitor. It was one [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7844","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cruise Line Ads Get Caught in a Coronavirus News Cycle - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/uncategorized\/cruise-line-ads-get-caught-in-a-coronavirus-news-cycle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cruise Line Ads Get Caught in a Coronavirus News Cycle - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The CNN show \u201cErin Burnett OutFront\u201d spent much of its time on Friday focused, like many other news programs, on the coronavirus outbreak and the thousands of people isolated on the\u00a0Grand Princess cruise ship near California. During the commercial break, one spot stood out:\u00a0an upbeat ad for Norwegian Cruise Line, a competitor. 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