{"id":785,"date":"2014-06-11T06:32:42","date_gmt":"2014-06-11T06:32:42","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-lisbon-wins-castello-water\/"},"modified":"2018-01-18T14:48:33","modified_gmt":"2018-01-18T14:48:33","slug":"um-lisbon-wins-castello-water-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/global-newsletter\/um-lisbon-wins-castello-water-2\/","title":{"rendered":"UM Lisbon Wins Castello Water"},"content":{"rendered":"<p>UM Lisbon has added Miner\u00e1qua Portugal, owner of the Castello Water brand, to its client portfolio.<\/p>\n<p>The agency is responsible for the media planning of the brand\u2019s \u201cIt\u2019s not water, it\u2019s Castello\u201d advertising campaign, designed to celebrate Castello\u2019s 115<sup>th<\/sup>\u00a0anniversary. The campaign, currently running through the end of August, is UM\u2019s first for the company.<\/p>\n<p>A Portuguese staple since 1899, Castello Water was acquired by investment companies Libarache SL Investments, SARL and Moka in 2007, creating the Miner\u00e1qua Portugal company.\u00a0 \u00a0Named Product of the Year by the Portuguese consumers in 2010, the company consolidated its foreign markets in 2012 to create Castello Water Worldwide, delivering its signature brand to globally and extending its reach to include all seven continents.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM Lisbon has added Miner\u00e1qua Portugal, owner of the Castello Water brand, to its client portfolio.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-785","post","type-post","status-publish","format-standard","hentry","category-global-newsletter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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