{"id":7854,"date":"2020-03-18T17:43:22","date_gmt":"2020-03-18T17:43:22","guid":{"rendered":"http:\/\/localhost:10151\/?p=7854"},"modified":"2020-03-27T22:36:29","modified_gmt":"2020-03-27T22:36:29","slug":"amobee-and-um-are-teaming-up-to-fill-ad-space-with-coronavirus-psas","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/amobee-and-um-are-teaming-up-to-fill-ad-space-with-coronavirus-psas\/","title":{"rendered":"Amobee and UM Are Teaming Up to Fill Ad Space With Coronavirus PSAs"},"content":{"rendered":"

Amobee and\u00a0Universal McCann<\/a>\u00a0are spurring an initiative to buy digital ad space to fill units with public service announcements around coronavirus.<\/p>\n

\n

The companies have come together to serve public service announcements as publishers are being\u00a0hit by rampant keyword blocking\u00a0around the virus and other terms associated with it.<\/p>\n

\u201cThe group of us are coming together to make PSAs available, and we\u2019re are also working out the best ways to \u2026 par back some of the [brand safety] controls while still protecting advertisers, particularly in a highly unusual situation,\u201d Joshua Lowcock, chief digital and global brand safety officer at UM told Adweek. \u201cBut the absolute goal right now is to ensure that we\u2019re investing in news and supporting news organizations, because we have a responsibility to do that.\u201d<\/p>\n

Other companies involved include IAS and DoubleVerify. Conversations are being held with several publishers to include media owners in the initiative, according to a UM spokesperson.<\/p>\n

The initiative kicked off Friday and quickly picked up steam, said Amobee CSO Philip Smolin, who added that the companies involved are allocating budget to buy ad space for the purpose of serving PSAs.<\/p>\n

Amobee\u00a0and UM are creating the ads in-house. PSAs for the Centers for Disease and Control have already been placed, with PSAs for the World Health Organization soon to follow.<\/p>\n

<\/span>Read Full Article Here<\/a>.<\/p>\n

Contribute Here<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Amobee and\u00a0Universal McCann\u00a0are spurring an initiative to buy digital ad space to fill units with public service announcements around coronavirus. The companies have come together to serve public service announcements as publishers are being\u00a0hit by rampant keyword blocking\u00a0around the virus and other terms associated with it. \u201cThe group of us are coming together to make […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-7854","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nAmobee and UM Are Teaming Up to Fill Ad Space With Coronavirus PSAs - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/amobee-and-um-are-teaming-up-to-fill-ad-space-with-coronavirus-psas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amobee and UM Are Teaming Up to Fill Ad Space With Coronavirus PSAs - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Amobee and\u00a0Universal McCann\u00a0are spurring an initiative to buy digital ad space to fill units with public service announcements around coronavirus. 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