Lodestar UM was celebrated 11 times over at this year\u2019s Media Abby Awards, held during \u00a0India\u2019s best-known advertising festival, Goafest. The festivities took place at the Grand Hyatt Goa on May 29\u00a0and were hosted by comedian Cyrus Broacha.<\/p>\n
Lodestar UM won prominent Media Abby awards in television, print, and an array of specialized categories; the medal count surpassed that of any other participating agency. Lodestar UM led the award count with two gold, three silver, and six bronze medals. The honors were as follows:<\/p>\n
Best Use of Sponsorship<\/strong><\/p>\n \u2018Safari Storme 24 \u2013 Redefining The Rules Of Sponsorship\u2019 \u2013 Tata Safari \u2013 Gold<\/p>\n \u00a0<\/strong><\/p>\n Pro Bono Marketing<\/strong><\/p>\n \u2018Support My School\u2019\u00a0 \u2013 Coca-Cola \u2013 Gold<\/p>\n \u2018Spreading Ummeedo Wali Dhoop\u2019 \u2013 Coca-Cola \u2013 Bronze<\/p>\n \u00a0<\/strong><\/p>\n Best Use of TV<\/strong><\/p>\n \u2018Safari Storme 24-The Real Action Hero\u2019 \u2013 Tata Safari Storme \u2013 Silver<\/p>\n \u2018A Recap to Remember\u2019 \u2013 Brahmi \u2013 Bronze<\/p>\n \u00a0<\/strong><\/p>\n Best Use of Cinema<\/strong><\/p>\n \u2018Piyo Doodh \u2013 Bhaag Milkha Bhaag\u2019 \u2013 Amul Milk \u2013 Silver<\/p>\n Best Use of Newspapers & Magazines<\/strong><\/p>\n \u2018Tata Safari \u2013 Wheel of Adventure\u2019 \u2013 Tata Safari Storme \u2013 Bronze<\/p>\n \u2018Nerolac Color Palette\u2019 \u2013 Kansai Nerolac \u2013 Bronze<\/p>\n Best Use of Special Events & Stunts\/Live Advertising<\/strong><\/p>\n \u2018How Amul Made 1Lac People Consume 50 Liters of Ice Cream In a Single Day!\u2019 \u2013 Amul \u2013 Bronze<\/p>\n \u00a0<\/strong><\/p>\n Best Use of Branded Content<\/strong><\/p>\n \u2018Amul\u2019s Utterly Impactful Journey\u2019 \u2013 Amul \u2013 Bronze<\/p>\n Experiential, Including Large Events<\/strong><\/p>\n \u2018How Amul Made 1Lac People Consume 50 Liters of Ice-cream In a Single Day!\u2019 \u2013 Amul \u2013 Silver<\/p>\n This year\u2019s Goafest saw a surprising uptick in submissions from South Asia. The annual gathering of media, advertising, and marketing leaders in the region comprised 53 agencies and was helmed by 76 judges. The highest honors for UM \u2013 two gold medals \u2013 were in the areas of pro bono marketing for Coca-Cola and experiential\/large events for Amul.<\/p>\n Lodestar UM CEO, Nandini Dias spoke to the agency\u2019s motivation to constantly monitor and improve performance: \u201cEvery year, Lodestar enters only two awards in India \u2013 Goafest and Envies,\u201d said Dias.\u201d This serves as a reality check to know where we stand among others.\u201d<\/p>\n Judging from this year\u2019s performance, Lodestar UM is poised to remain a regional star.\u00a0 Congratulations Lodestar!<\/p>\n","protected":false},"excerpt":{"rendered":" Lodestar UM was celebrated 11 times over at this year\u2019s Media Abby Awards, held during \u00a0India\u2019s best-known advertising festival, Goafest.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-786","post","type-post","status-publish","format-standard","hentry","category-awards"],"acf":[],"yoast_head":"\n