{"id":7880,"date":"2020-03-26T14:22:32","date_gmt":"2020-03-26T14:22:32","guid":{"rendered":"http:\/\/localhost:10151\/?p=7880"},"modified":"2020-04-23T19:36:18","modified_gmt":"2020-04-23T19:36:18","slug":"um-studios-global-head-of-production-reflects-on-5b-whats-next-in-breakthrough-content","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/um-studios-global-head-of-production-reflects-on-5b-whats-next-in-breakthrough-content\/","title":{"rendered":"UM Studios’ Global Head Of Production Reflects On “5B,” What\u2019s Next In Breakthrough Content"},"content":{"rendered":"

While the coronavirus pandemic caused the recent postponement of the Cannes Film Festival and the Cannes Lions International Festival of Creativity, another healthcare crisis story–in the form of a branded content documentary–made its mark at both those Cannes events nearly a year ago. The breakthrough film was\u00a05B\u00a0<\/em>which debuted at the 2019 Cannes Film Festival as part of its Special Screenings lineup in May only a month later to win the Entertainment Lions Grand Prix, among other honors, at the Festival of Creativity.<\/p>\n

Brett Henenberg, SVP, global head of production at UM Studios (the content creation arm of marketing and media agency UM Worldwide), served as a producer on\u00a05B<\/em>, named after the San Francisco General ward which opened in 1983 as the first full-fledged hospital unit dedicated to treating people with AIDS. Produced for UM Worldwide\u2019s client Johnson & Johnson, the documentary showed the positive power of nursing, continuing a theme which the brand has championed over the years.<\/p>\n

SHOOT<\/em>\u00a0caught up with Henenberg who reflected on the success of\u00a05B<\/em>\u00a0and efforts by UM Studios to continue to build momentum with branded content that resonates across the marketing and entertainment sectors, finding a place in popular culture.<\/p>\n

Read Full Article Here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

While the coronavirus pandemic caused the recent postponement of the Cannes Film Festival and the Cannes Lions International Festival of Creativity, another healthcare crisis story–in the form of a branded content documentary–made its mark at both those Cannes events nearly a year ago. The breakthrough film was\u00a05B\u00a0which debuted at the 2019 Cannes Film Festival as […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-7880","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"\nUM Studios' Global Head Of Production Reflects On "5B," What\u2019s Next In Breakthrough Content - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/um-studios-global-head-of-production-reflects-on-5b-whats-next-in-breakthrough-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Studios' Global Head Of Production Reflects On "5B," What\u2019s Next In Breakthrough Content - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"While the coronavirus pandemic caused the recent postponement of the Cannes Film Festival and the Cannes Lions International Festival of Creativity, another healthcare crisis story–in the form of a branded content documentary–made its mark at both those Cannes events nearly a year ago. 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