{"id":789,"date":"2014-06-11T06:32:46","date_gmt":"2014-06-11T06:32:46","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-shines-at-na-effies\/"},"modified":"2017-12-29T14:47:49","modified_gmt":"2017-12-29T14:47:49","slug":"um-shines-at-na-effies","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-shines-at-na-effies\/","title":{"rendered":"UM Shines at NA Effies"},"content":{"rendered":"

Congratulations to UM Canada and UM Detroit on their recent North American Effie wins!<\/p>\n

UM Canada was awarded Silver in the Yearly Topical: Branded Utility category for their \u201cBudweiser Red Light: Goals Across Canada\u201d campaign created for Budweiser.<\/p>\n

UM Detroit took home Bronze in the Sustained Success category for their work on the \u201cPure Michigan\u201d Hunting & Fishing Campaign for MEDC Travel!<\/p>\n

The digital campaign ran from April to November in 2013, delivering an innovative and unique way to present and promote Michigan\u2019s hunting and fishing opportunities to a regional audience.<\/p>\n

Effie Worldwide stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organizations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.<\/p>\n

The North American Effies were presented on Thursday, June 5 at Cipriani\u2019s 42nd<\/sup>\u00a0Street in New York City.<\/p>\n

Congratulations to both Canada and Detroit on their outstanding accomplishments.<\/p>\n","protected":false},"excerpt":{"rendered":"

Congratulations to UM Canada and UM Detroit on their recent North American Effie wins!<\/p>\n","protected":false},"author":44,"featured_media":1833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-awards"],"acf":[],"yoast_head":"\nUM Shines at NA Effies - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/um-shines-at-na-effies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Shines at NA Effies - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Congratulations to UM Canada and UM Detroit on their recent North American Effie wins!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/awards\/um-shines-at-na-effies\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-11T06:32:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-12-29T14:47:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/effies.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"844\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-shines-at-na-effies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-shines-at-na-effies\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Shines at NA Effies\",\"datePublished\":\"2014-06-11T06:32:46+00:00\",\"dateModified\":\"2017-12-29T14:47:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-shines-at-na-effies\\\/\"},\"wordCount\":173,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-shines-at-na-effies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/effies.jpg\",\"articleSection\":[\"Awards\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-shines-at-na-effies\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-shines-at-na-effies\\\/\",\"name\":\"UM Shines at NA Effies - 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