{"id":7904,"date":"2020-04-08T18:51:37","date_gmt":"2020-04-08T18:51:37","guid":{"rendered":"http:\/\/localhost:10151\/?p=7904"},"modified":"2020-04-08T18:51:48","modified_gmt":"2020-04-08T18:51:48","slug":"the-coronavirus-mass-shuffle-in-advertising-dropped-tv-spots-and-emotional-campaigns","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/the-coronavirus-mass-shuffle-in-advertising-dropped-tv-spots-and-emotional-campaigns\/","title":{"rendered":"The Coronavirus Mass Shuffle In Advertising: Dropped TV Spots and Emotional Campaigns"},"content":{"rendered":"<p>When the novel coronavirus crisis hit the U.S., 72andSunny, one of Los Angeles\u2019 largest creative advertising agencies, was ready.<\/p>\n<p>The Playa Vista firm, which has an office in Singapore, had already watched the devastating fallout from COVID-19 in Asia.<\/p>\n<p>So agency leaders in early March began arranging for staff members to work from home. And they moved swiftly with one of their biggest clients, the NFL, to spread a positive and unifying message. Unable to shoot a video, the firm asked NFL players to submit clips showing how they were coping with stay-at-home orders.<\/p>\n<p>Within 48 hours, the firm had hundreds of videos, and the ad team spent three days whittling down the material to a moving five-minute public-service announcement, called \u201cStay Home, Stay Strong.\u201d<\/p>\n<p>Read Full Article <a href=\"https:\/\/www.latimes.com\/entertainment-arts\/business\/story\/2020-04-08\/advertisers-respond-coronavirus-pandemic-walmart-nfl?fbclid=IwAR3Y_PeLoFQq-QxWL6SyTWApoazE4LNvSdwrhMEHG6shuyx6JDhNFDPJAB4\">Here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When the novel coronavirus crisis hit the U.S., 72andSunny, one of Los Angeles\u2019 largest creative advertising agencies, was ready. The Playa Vista firm, which has an office in Singapore, had already watched the devastating fallout from COVID-19 in Asia. So agency leaders in early March began arranging for staff members to work from home. And [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-7904","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Coronavirus Mass Shuffle In Advertising: Dropped TV Spots and Emotional Campaigns - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/the-coronavirus-mass-shuffle-in-advertising-dropped-tv-spots-and-emotional-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Coronavirus Mass Shuffle In Advertising: Dropped TV Spots and Emotional Campaigns - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"When the novel coronavirus crisis hit the U.S., 72andSunny, one of Los Angeles\u2019 largest creative advertising agencies, was ready. 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