{"id":7910,"date":"2020-04-03T16:34:23","date_gmt":"2020-04-03T16:34:23","guid":{"rendered":"http:\/\/localhost:10151\/?p=7910"},"modified":"2020-04-09T16:35:23","modified_gmt":"2020-04-09T16:35:23","slug":"zulu-alpha-kilo-shares-covid-19-campaign-with-entire-industry","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/zulu-alpha-kilo-shares-covid-19-campaign-with-entire-industry\/","title":{"rendered":"Zulu Alpha Kilo Shares COVID-19 Campaign With Entire Industry"},"content":{"rendered":"

Zulu Alpha Kilo has created a COVID-19 awareness campaign with a simple, two-word message: \u201cStay Home.\u201d\u00a0<\/strong><\/p>\n

\u201cWhat [we\u2019re] asking the industry to do is: let\u2019s all come together, let\u2019s all pool resources to do what we can do, which is spread the message, not the virus,\u201d says Zak Mroueh, the agency\u2019s founder and CCO.<\/p>\n

Like the rest of the industry, Toronto-based Zulu closed the doors to its offices on Mar. 12. Since then, staff at the mid-sized agency have been working remotely. It was a busy time at the agency, with significant activity from a lot of clients , according to Mroueh.<\/p>\n

But when offices closed and the Ontario government ordered non-essential businesses to close, Zulu started to re-evaluate what role it could play during this unprecedented time.<\/p>\n

What\u00a0the agency came up with last week, Mroueh says, was a message to \u201cmake people take this seriously.\u201d In the City of Toronto, 130 people called 311 on Saturday alone to report people breaking the ban on using park amenities and not practicing social distancing in public places, according to Brad Ross, chief spokesperson for the city.<\/p>\n

Read Full Article Here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zulu Alpha Kilo has created a COVID-19 awareness campaign with a simple, two-word message: \u201cStay Home.\u201d\u00a0 \u201cWhat [we\u2019re] asking the industry to do is: let\u2019s all come together, let\u2019s all pool resources to do what we can do, which is spread the message, not the virus,\u201d says Zak Mroueh, the agency\u2019s founder and CCO. Like […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-7910","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nZulu Alpha Kilo Shares COVID-19 Campaign With Entire Industry - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/zulu-alpha-kilo-shares-covid-19-campaign-with-entire-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zulu Alpha Kilo Shares COVID-19 Campaign With Entire Industry - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Zulu Alpha Kilo has created a COVID-19 awareness campaign with a simple, two-word message: \u201cStay Home.\u201d\u00a0 \u201cWhat [we\u2019re] asking the industry to do is: let\u2019s all come together, let\u2019s all pool resources to do what we can do, which is spread the message, not the virus,\u201d says Zak Mroueh, the agency\u2019s founder and CCO. 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