{"id":7914,"date":"2020-04-07T17:09:44","date_gmt":"2020-04-07T17:09:44","guid":{"rendered":"http:\/\/localhost:10151\/?p=7914"},"modified":"2020-04-24T15:35:28","modified_gmt":"2020-04-24T15:35:28","slug":"digital-audio-sees-shifts-due-to-coronavirus","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/digital-audio-sees-shifts-due-to-coronavirus\/","title":{"rendered":"Digital Audio Sees Shifts Due to Coronavirus"},"content":{"rendered":"<p>Consumers are tuning into digital audio differently now that home is the new office. As fewer listeners commute due to the coronavirus pandemic, downloads for podcasts are declining. But there are bright spots, as genres such as science, cooking, health, news and kids\u2019 music see a surge.<\/p>\n<p>Advertising is another story. Podcast creators are seeing a rise in media buyers blacklisting shows that discuss coronavirus\u2014a trend first seen with online news publishers. And some brands, particularly those in the retail and service categories, are hitting pause on their digital audio ad spend.<\/p>\n<p>\u201cWe are either seeing canceling budgets or postponing campaigns,\u201d says Alexis van de Wyer, CEO at Pandora-owned AdsWizz, the largest programmatic audio exchange in the market. \u201cThe type of advertisers is also changing: Auto dealerships, brick-and-mortar stores, sports, casinos\u2014all those categories are getting hammered.\u201d<\/p>\n<p>Van de Wyer says there\u2019s been almost a 30 percent drop in second-quarter bookings, citing recently released research from the IAB. \u201cThat is massive,\u201d he says.<\/p>\n<p>Read Full Article <a href=\"https:\/\/adage.com\/article\/digital\/digital-audio-sees-shifts-due-coronavirus\/2248306\">Here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers are tuning into digital audio differently now that home is the new office. As fewer listeners commute due to the coronavirus pandemic, downloads for podcasts are declining. But there are bright spots, as genres such as science, cooking, health, news and kids\u2019 music see a surge. Advertising is another story. Podcast creators are seeing [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-7914","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Audio Sees Shifts Due to Coronavirus - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/digital-audio-sees-shifts-due-to-coronavirus\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Audio Sees Shifts Due to Coronavirus - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Consumers are tuning into digital audio differently now that home is the new office. As fewer listeners commute due to the coronavirus pandemic, downloads for podcasts are declining. But there are bright spots, as genres such as science, cooking, health, news and kids\u2019 music see a surge. Advertising is another story. 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