{"id":7918,"date":"2020-04-07T19:03:36","date_gmt":"2020-04-07T19:03:36","guid":{"rendered":"http:\/\/localhost:10151\/?p=7918"},"modified":"2020-04-09T19:03:49","modified_gmt":"2020-04-09T19:03:49","slug":"sobeys-works-with-peter-mansbridge-for-one-big-family-ad","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/sobeys-works-with-peter-mansbridge-for-one-big-family-ad\/","title":{"rendered":"Sobeys Works With Peter Mansbridge for \u201cOne Big Family\u201d Ad"},"content":{"rendered":"<p><strong>Who:<\/strong>\u00a0Sobeys and FCB, with UM Canada for media.<\/p>\n<p><strong>What:<\/strong>\u00a0\u201cOne Big Family,\u201d a new video about the grocery chain\u2019s newly created Community Action Fund, which is empowering its more than 1,500 food and drug stores across Canada to address their community\u2019s most urgent needs during the COVID crisis through food bank donations, gift cards, meals for at-risk people, etc.<\/p>\n<p><strong>When &amp; Where:<\/strong>\u00a0The ad debuted this week on social media, and will make its way to broadcast next week. Sobeys is also asking Canadians to share their family stories on social channels, using the hashtag #OneBigFamily.<\/p>\n<p><strong>Why:<\/strong>\u00a0As one of the few industries still operating during the shutdown period, grocery has become a lifeline for communities across the country. It is also experiencing a surge in consumer demand, with front-line employees risking their personal health to serve customers.<\/p>\n<p><strong>How:<\/strong>\u00a0It\u2019s the latest in a series of hastily assembled ads made by brands as they adapt to the temporary DIY situation they find themselves in because of limited access to commercial directors, production houses, VFX companies etc.<\/p>\n<p>Read Full Article <a href=\"https:\/\/the-message.ca\/2020\/04\/07\/sobeys-works-with-peter-mansbridge-for-one-big-family-ad\/\">Here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who:\u00a0Sobeys and FCB, with UM Canada for media. What:\u00a0\u201cOne Big Family,\u201d a new video about the grocery chain\u2019s newly created Community Action Fund, which is empowering its more than 1,500 food and drug stores across Canada to address their community\u2019s most urgent needs during the COVID crisis through food bank donations, gift cards, meals for [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-7918","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sobeys Works With Peter Mansbridge for \u201cOne Big Family\u201d Ad - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/sobeys-works-with-peter-mansbridge-for-one-big-family-ad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sobeys Works With Peter Mansbridge for \u201cOne Big Family\u201d Ad - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Who:\u00a0Sobeys and FCB, with UM Canada for media. What:\u00a0\u201cOne Big Family,\u201d a new video about the grocery chain\u2019s newly created Community Action Fund, which is empowering its more than 1,500 food and drug stores across Canada to address their community\u2019s most urgent needs during the COVID crisis through food bank donations, gift cards, meals for [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/sobeys-works-with-peter-mansbridge-for-one-big-family-ad\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-07T19:03:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-09T19:03:49+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/sobeys-works-with-peter-mansbridge-for-one-big-family-ad\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/sobeys-works-with-peter-mansbridge-for-one-big-family-ad\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Sobeys Works With Peter Mansbridge for \u201cOne Big Family\u201d Ad\",\"datePublished\":\"2020-04-07T19:03:36+00:00\",\"dateModified\":\"2020-04-09T19:03:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/sobeys-works-with-peter-mansbridge-for-one-big-family-ad\\\/\"},\"wordCount\":193,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/sobeys-works-with-peter-mansbridge-for-one-big-family-ad\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/sobeys-works-with-peter-mansbridge-for-one-big-family-ad\\\/\",\"name\":\"Sobeys Works With Peter Mansbridge for \u201cOne Big Family\u201d Ad - 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