{"id":792,"date":"2014-06-11T06:32:49","date_gmt":"2014-06-11T06:32:49","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/london-takes-top-prize-at-momas-2\/"},"modified":"2018-01-18T14:43:21","modified_gmt":"2018-01-18T14:43:21","slug":"london-takes-top-prize-at-momas-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/london-takes-top-prize-at-momas-2\/","title":{"rendered":"London Takes Top Prize at MOMAs"},"content":{"rendered":"<p>First prize honors went to UM London at the Drum\u2019s Marketing on Mobile Awards (MOMA) this year for the agency\u2019s groundbreaking work on Xbox One for Microsoft. UM London led the Integrated Media category with a complex, multi-platform campaign for the launch of Xbox One. In a unique format, the London team created an interactive entertainment hub on a multi-faceted mobile application catering to various gamer demographics. The app served as an ideal complement and preview for Xbox\u2019s new product.<br \/>\nThe MOMA\u2019s, now in their second year, honor the top mobile marketing campaigns across the United Kingdom. Categories include Best Increase in ROI, Best Brand Awareness Campaign, and Best Product\/Services Launch, all of which focus on rapidly developing and increasingly important smartphone-exclusive initiatives. Rory Behrman, Neil Peace, and Gareth White accepted the award on behalf of the agency.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>First prize honors went to UM London at the Drum\u2019s Marketing on Mobile Awards (MOMA) this year for the agency\u2019s groundbreaking work on Xbox One for Microsoft.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-792","post","type-post","status-publish","format-standard","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>London Takes Top Prize at MOMAs - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/london-takes-top-prize-at-momas-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"London Takes Top Prize at MOMAs - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"First prize honors went to UM London at the Drum\u2019s Marketing on Mobile Awards (MOMA) this year for the agency\u2019s groundbreaking work on Xbox One for Microsoft.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/awards\/london-takes-top-prize-at-momas-2\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-11T06:32:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-18T14:43:21+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/london-takes-top-prize-at-momas-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/london-takes-top-prize-at-momas-2\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"London Takes Top Prize at MOMAs\",\"datePublished\":\"2014-06-11T06:32:49+00:00\",\"dateModified\":\"2018-01-18T14:43:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/london-takes-top-prize-at-momas-2\\\/\"},\"wordCount\":149,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Awards\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/london-takes-top-prize-at-momas-2\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/london-takes-top-prize-at-momas-2\\\/\",\"name\":\"London Takes Top Prize at MOMAs - 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