{"id":794,"date":"2014-11-11T06:32:51","date_gmt":"2014-11-11T06:32:51","guid":{"rendered":"http:\/\/localhost:10151\/uncategorized\/um-sweden-takes-silver-at-aotw-awards\/"},"modified":"2018-01-18T14:53:24","modified_gmt":"2018-01-18T14:53:24","slug":"um-sweden-takes-silver-at-aotw-awards-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/awards\/um-sweden-takes-silver-at-aotw-awards-2\/","title":{"rendered":"UM Sweden Takes Silver at AOTW AWARDS"},"content":{"rendered":"<p>UM Sweden took home Silver at the Ads of the World Awards (AOTW) last month.<\/p>\n<p>Honored for their work on the \u201cCoca-Cola: Happiness Machine\u201d campaign, UM was awarded Silver in the Innovative &amp; Ambient Media category.<\/p>\n<p>The Coca-Cola Happiness Machine was installed in a bus shelter in Uppsala, Sweden on a cold and dark winter afternoon. While would-be riders waited patiently for the next bus to arrive, the machine would come to life, including bright lights, heat lamps, an artificial sun and even projections of a Swedish summer meadow \u2013 complete with chirping birds.<\/p>\n<p>In the middle of a cold Swedish winter, the Coca-Cola Happiness Machine offered surprised unsuspecting Swedes a glimpse into the beauty of the season to come, offering them #ReasonstoBelieve in the warm days of summer that lie ahead.<\/p>\n<p>Ads of the World Awards highlight the most popular advertising work in a given month out of thousands of submissions worldwide. The popularity is selected through a combination of ratings, comments, re-tweets, Facebook submissions and other social media factors.<\/p>\n<p>Congratulations Sweden on a job well done!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UM Sweden took home Silver at the Ads of the World Awards (AOTW) last month.<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-794","post","type-post","status-publish","format-standard","hentry","category-awards"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UM Sweden Takes Silver at AOTW AWARDS - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/awards\/um-sweden-takes-silver-at-aotw-awards-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM Sweden Takes Silver at AOTW AWARDS - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"UM Sweden took home Silver at the Ads of the World Awards (AOTW) last month.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/awards\/um-sweden-takes-silver-at-aotw-awards-2\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-11T06:32:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-01-18T14:53:24+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-sweden-takes-silver-at-aotw-awards-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-sweden-takes-silver-at-aotw-awards-2\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM Sweden Takes Silver at AOTW AWARDS\",\"datePublished\":\"2014-11-11T06:32:51+00:00\",\"dateModified\":\"2018-01-18T14:53:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-sweden-takes-silver-at-aotw-awards-2\\\/\"},\"wordCount\":184,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Awards\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-sweden-takes-silver-at-aotw-awards-2\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/awards\\\/um-sweden-takes-silver-at-aotw-awards-2\\\/\",\"name\":\"UM Sweden Takes Silver at AOTW AWARDS - 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