{"id":7943,"date":"2020-04-17T21:51:55","date_gmt":"2020-04-17T21:51:55","guid":{"rendered":"http:\/\/localhost:10151\/?p=7943"},"modified":"2020-04-17T21:51:55","modified_gmt":"2020-04-17T21:51:55","slug":"this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\/","title":{"rendered":"This Week&#8217;s IPG &#8216;Floor 9&#8242; COVID-19 Podcast: CVS&#8217; Norman de Greve; Quicken&#8217;s Casey Hurbis"},"content":{"rendered":"<p>In the fourth edition of a special COVID-19 series, IPG Media Lab&#8217;s &#8220;Floor 9&#8243; media futures podcast, UM Global CEO\u00a0Eileen Kiernan discusses how CVS has responded to the global health crisis with CVS Health CMO\u00a0Norman de Greve.<\/p>\n<p>\u201cOur hope is that the action that we take today create meaningful, long-lasting relationships with the customers we help,&#8221; de Greve tells Kiernan during a conversation that explores accelerated trends in retail and healthcare, prompt and necessary pivots in brand messaging and media strategies, as well as whether CVS will have more TP rolls.<\/p>\n<p>Read Full Article <a href=\"https:\/\/www.mediapost.com\/publications\/article\/350189\/this-weeks-ipg-floor-nine-covid-19-podcast-cvs.html?fbclid=IwAR2CD8JyCr0fynhD6Q0KcH54aKOlj0HUqtSarUBUyI-I9jsYBJl9Zf3QEjQ\">Here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the fourth edition of a special COVID-19 series, IPG Media Lab&#8217;s &#8220;Floor 9&#8243; media futures podcast, UM Global CEO\u00a0Eileen Kiernan discusses how CVS has responded to the global health crisis with CVS Health CMO\u00a0Norman de Greve. \u201cOur hope is that the action that we take today create meaningful, long-lasting relationships with the customers we [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-7943","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This Week&#039;s IPG &#039;Floor 9&#039; COVID-19 Podcast: CVS&#039; Norman de Greve; Quicken&#039;s Casey Hurbis - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Week&#039;s IPG &#039;Floor 9&#039; COVID-19 Podcast: CVS&#039; Norman de Greve; Quicken&#039;s Casey Hurbis - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"In the fourth edition of a special COVID-19 series, IPG Media Lab&#8217;s &#8220;Floor 9&#8243; media futures podcast, UM Global CEO\u00a0Eileen Kiernan discusses how CVS has responded to the global health crisis with CVS Health CMO\u00a0Norman de Greve. \u201cOur hope is that the action that we take today create meaningful, long-lasting relationships with the customers we [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-17T21:51:55+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"This Week&#8217;s IPG &#8216;Floor 9&#8242; COVID-19 Podcast: CVS&#8217; Norman de Greve; Quicken&#8217;s Casey Hurbis\",\"datePublished\":\"2020-04-17T21:51:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\\\/\"},\"wordCount\":112,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\\\/\",\"name\":\"This Week's IPG 'Floor 9' COVID-19 Podcast: CVS' Norman de Greve; Quicken's Casey Hurbis - UM JAPAN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\"},\"datePublished\":\"2020-04-17T21:51:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"This Week&#8217;s IPG &#8216;Floor 9&#8242; COVID-19 Podcast: CVS&#8217; Norman de Greve; Quicken&#8217;s Casey Hurbis\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"name\":\"UM JAPAN\",\"description\":\"UM is a global media company.\",\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\",\"name\":\"UM\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"contentUrl\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"width\":1378,\"height\":1378,\"caption\":\"UM\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UMCuriosity\",\"https:\\\/\\\/x.com\\\/UMWorldwide\",\"https:\\\/\\\/www.instagram.com\\\/umworldwide\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/um-ww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\",\"name\":\"shajibur.rahman@interpublic.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"caption\":\"shajibur.rahman@interpublic.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"This Week's IPG 'Floor 9' COVID-19 Podcast: CVS' Norman de Greve; Quicken's Casey Hurbis - UM JAPAN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jp.umww.com\/en\/um-in-the-news\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\/","og_locale":"en_US","og_type":"article","og_title":"This Week's IPG 'Floor 9' COVID-19 Podcast: CVS' Norman de Greve; Quicken's Casey Hurbis - UM JAPAN","og_description":"In the fourth edition of a special COVID-19 series, IPG Media Lab&#8217;s &#8220;Floor 9&#8243; media futures podcast, UM Global CEO\u00a0Eileen Kiernan discusses how CVS has responded to the global health crisis with CVS Health CMO\u00a0Norman de Greve. \u201cOur hope is that the action that we take today create meaningful, long-lasting relationships with the customers we [&hellip;]","og_url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2020-04-17T21:51:55+00:00","author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"This Week&#8217;s IPG &#8216;Floor 9&#8242; COVID-19 Podcast: CVS&#8217; Norman de Greve; Quicken&#8217;s Casey Hurbis","datePublished":"2020-04-17T21:51:55+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\/"},"wordCount":112,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"articleSection":["UM in the News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\/","url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\/","name":"This Week's IPG 'Floor 9' COVID-19 Podcast: CVS' Norman de Greve; Quicken's Casey Hurbis - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"datePublished":"2020-04-17T21:51:55+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/um-in-the-news\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/this-weeks-ipg-floor-9-covid-19-podcast-cvs-norman-de-greve-quickens-casey-hurbis\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"This Week&#8217;s IPG &#8216;Floor 9&#8242; COVID-19 Podcast: CVS&#8217; Norman de Greve; Quicken&#8217;s Casey Hurbis"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/7943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=7943"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/7943\/revisions"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=7943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=7943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=7943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}