{"id":7949,"date":"2020-04-22T14:57:48","date_gmt":"2020-04-22T14:57:48","guid":{"rendered":"http:\/\/localhost:10151\/?p=7949"},"modified":"2020-04-23T18:26:23","modified_gmt":"2020-04-23T18:26:23","slug":"why-nbcus-peacocks-muted-debut-could-be-a-plus-in-the-long-run","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/why-nbcus-peacocks-muted-debut-could-be-a-plus-in-the-long-run\/","title":{"rendered":"Why NBCU\u2019s Peacock\u2019s Muted Debut Could Be a Plus in the Long Run"},"content":{"rendered":"

NBCUniversal\u2019s late-comer streaming service Peacock is debuting with far less fanfare than was planned. After a soft-launch period for some Comcast subscribers, the media company had prepared a splashy national launch in July ahead of the Olympics, followed by live streams of the opening and closing ceremonies and a steady stream of original shows. All that is off; in fact, NBCU has even said it\u00a0might move up the rollout altogether.<\/p>\n

The muted debut is a reflection of reset expectations for Peacock. Like all networks, Peacock has\u00a0delayed the debut of the majority of its original shows\u00a0until 2021. The good news: Peacock will have good growth comparisons in 2021 \u2014 and the bet NBCU is placing on the service is a long-term one.<\/p>\n

\n

\u201cIt\u2019ll actually set them up for a good second year,\u201d said Adam Simon, SVP and executive director of strategy at the IPG Media Lab.<\/p>\n

Next year, the Summer Olympics should return, the bulk of NBCU\u2019s original shows will return and it will retake exclusive rights to \u201cThe Office.\u201d<\/p>\n

Read Full Article Here<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

NBCUniversal\u2019s late-comer streaming service Peacock is debuting with far less fanfare than was planned. After a soft-launch period for some Comcast subscribers, the media company had prepared a splashy national launch in July ahead of the Olympics, followed by live streams of the opening and closing ceremonies and a steady stream of original shows. All […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-7949","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"\nWhy NBCU\u2019s Peacock\u2019s Muted Debut Could Be a Plus in the Long Run - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/why-nbcus-peacocks-muted-debut-could-be-a-plus-in-the-long-run\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why NBCU\u2019s Peacock\u2019s Muted Debut Could Be a Plus in the Long Run - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"NBCUniversal\u2019s late-comer streaming service Peacock is debuting with far less fanfare than was planned. 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