{"id":7988,"date":"2020-05-08T20:47:29","date_gmt":"2020-05-08T20:47:29","guid":{"rendered":"http:\/\/localhost:10151\/?p=7988"},"modified":"2020-05-11T20:48:34","modified_gmt":"2020-05-11T20:48:34","slug":"this-weeks-ipg-floor-9-covid-19-podcast-um-strategists-lin-liu-and-mat-maroni-2","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/this-weeks-ipg-floor-9-covid-19-podcast-um-strategists-lin-liu-and-mat-maroni-2\/","title":{"rendered":"This Week’s IPG ‘Floor 9’ COVID-19 Podcast: UM Strategists Lin Liu And Mat Maroni"},"content":{"rendered":"

In the seventh edition of a special COVID-19 series, IPG Media Lab’s “Floor 9″ media futures podcast, the lab hosts UM strategists\u00a0Lin Liu (UM China and\u00a0Mat Maroni\u00a0(UM APAC) to discuss how the pandemic has impacted the consumer lifestyles and behaviors in their respective regions, and how it is accelerating trends that brands need to look out for in post-COVID recovery.<\/p>\n

\u201cThis period is a great testament to the power of branding,” notes Liu, adding, “You really need to invest in your brand, because it\u2019s the best risk mitigator in the long term.\u201d<\/p>\n

\u201cWe\u2019ve seen six years of changes in ecommerce happen in the last six weeks,” concludes Maroni.<\/p>\n

Read Full Article in MediaPost<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the seventh edition of a special COVID-19 series, IPG Media Lab’s “Floor 9″ media futures podcast, the lab hosts UM strategists\u00a0Lin Liu (UM China and\u00a0Mat Maroni\u00a0(UM APAC) to discuss how the pandemic has impacted the consumer lifestyles and behaviors in their respective regions, and how it is accelerating trends that brands need to look […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-7988","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"\nThis Week's IPG 'Floor 9' COVID-19 Podcast: UM Strategists Lin Liu And Mat Maroni - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/this-weeks-ipg-floor-9-covid-19-podcast-um-strategists-lin-liu-and-mat-maroni-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"This Week's IPG 'Floor 9' COVID-19 Podcast: UM Strategists Lin Liu And Mat Maroni - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"In the seventh edition of a special COVID-19 series, IPG Media Lab’s “Floor 9″ media futures podcast, the lab hosts UM strategists\u00a0Lin Liu (UM China and\u00a0Mat Maroni\u00a0(UM APAC) to discuss how the pandemic has impacted the consumer lifestyles and behaviors in their respective regions, and how it is accelerating trends that brands need to look […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/this-weeks-ipg-floor-9-covid-19-podcast-um-strategists-lin-liu-and-mat-maroni-2\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-08T20:47:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-11T20:48:34+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/this-weeks-ipg-floor-9-covid-19-podcast-um-strategists-lin-liu-and-mat-maroni-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/this-weeks-ipg-floor-9-covid-19-podcast-um-strategists-lin-liu-and-mat-maroni-2\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"This Week’s IPG ‘Floor 9’ COVID-19 Podcast: UM Strategists Lin Liu And Mat Maroni\",\"datePublished\":\"2020-05-08T20:47:29+00:00\",\"dateModified\":\"2020-05-11T20:48:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/this-weeks-ipg-floor-9-covid-19-podcast-um-strategists-lin-liu-and-mat-maroni-2\\\/\"},\"wordCount\":132,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\",\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/this-weeks-ipg-floor-9-covid-19-podcast-um-strategists-lin-liu-and-mat-maroni-2\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/this-weeks-ipg-floor-9-covid-19-podcast-um-strategists-lin-liu-and-mat-maroni-2\\\/\",\"name\":\"This Week's IPG 'Floor 9' COVID-19 Podcast: UM Strategists Lin Liu And Mat Maroni - 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