{"id":7994,"date":"2020-05-11T15:42:39","date_gmt":"2020-05-11T15:42:39","guid":{"rendered":"http:\/\/localhost:10151\/?p=7994"},"modified":"2020-05-29T21:55:14","modified_gmt":"2020-05-29T21:55:14","slug":"news-is-brand-safe-um-worldwides-lowcock","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/news-is-brand-safe-um-worldwides-lowcock\/","title":{"rendered":"\u201cNews Is Brand-Safe:\u201d UM Worldwide\u2019s Lowcock"},"content":{"rendered":"<p>In the era of social distancing, avoidance may be the order of the day.<\/p>\n<p>But that shouldn\u2019t be the case when it comes to advertising against news.<\/p>\n<p>Interpublic\u2019s UM Worldwide has become the latest agency in a procession of industry players to counsel advertisers against blacklisting news publishers during the COVID-19 pandemic.<\/p>\n<p>In this video interview with Beet.TV, UM\u2019s chief digital and innovation officer\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/joshualowcock\/\">Joshua Lowcock<\/a>\u00a0explains: \u201cNews is absolutely, categorically a brand-safe environment to be. There is no reason to avoid news and say that it\u2019s not brand-suitable.<\/p>\n<p>\u201cThe notion that you should somehow avoid negative news is, I think, a dangerous path to play because \u2026 it\u2019s a slippery slope and you can\u2019t ever win that debate. What\u2019s negative to one person might not be negative to another.<\/p>\n<p>\u201cIn the research that we\u2019ve done, no one blames a brand for COVID-19 or coronavirus or a negative news event.\u201d<\/p>\n<p>Read Full Article On <a href=\"https:\/\/www.beet.tv\/2020\/05\/news-is-brand-safe-um-worldwides-lowcock.html?fbclid=IwAR0A4CCJn6etaLmIVlKm10rbcnQzhbuQA-sQT7egcd7F6JZWnBH4QVCjcjc\">Beet.TV<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the era of social distancing, avoidance may be the order of the day. But that shouldn\u2019t be the case when it comes to advertising against news. Interpublic\u2019s UM Worldwide has become the latest agency in a procession of industry players to counsel advertisers against blacklisting news publishers during the COVID-19 pandemic. In this video [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-7994","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cNews Is Brand-Safe:\u201d UM Worldwide\u2019s Lowcock - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/news-is-brand-safe-um-worldwides-lowcock\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cNews Is Brand-Safe:\u201d UM Worldwide\u2019s Lowcock - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"In the era of social distancing, avoidance may be the order of the day. 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