{"id":8001,"date":"2020-05-15T15:13:31","date_gmt":"2020-05-15T15:13:31","guid":{"rendered":"http:\/\/localhost:10151\/?p=8001"},"modified":"2020-05-19T15:13:42","modified_gmt":"2020-05-19T15:13:42","slug":"this-weeks-ipg-floor-9-covid-19-podcast-um-team-unveils-demand-forecaster","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/this-weeks-ipg-floor-9-covid-19-podcast-um-team-unveils-demand-forecaster\/","title":{"rendered":"This Week&#8217;s IPG &#8216;Floor 9&#8217; COVID-19 Podcast: UM Team Unveils &#8216;Demand Forecaster&#8217;"},"content":{"rendered":"<p>In the eighth edition of a special COVID-19 series, IPG Media Lab&#8217;s &#8220;Floor 9&#8221; media futures podcast, the lab hosts UM Global Chief Strategy Officer\u00a0Hamish Kinniburgh, Managing Partner-Decision Sciences\u00a0Josh Bock, Senior Vice President-Analytics\u00a0Tara Connington,\u00a0 and Global Chief Product Officer\u00a0Huw Griffiths\u00a0to introduce the agency&#8217;s new \u201cConsumer Demand Forecaster,\u201d a new tool for predicting\u00a0fluctuations in consumer demand across various global markets and categories.<\/p>\n<p>Read Full Article On <a href=\"https:\/\/www.mediapost.com\/publications\/article\/351464\/this-weeks-ipg-floor-9-covid-19-podcast-um-tea.html?fbclid=IwAR1leMEpNhwJMHn52I3og47CBP5ei4muz_Q-l_N-61_nyl0BIV3vJ6oaaQ0\">MediaPost<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the eighth edition of a special COVID-19 series, IPG Media Lab&#8217;s &#8220;Floor 9&#8221; media futures podcast, the lab hosts UM Global Chief Strategy Officer\u00a0Hamish Kinniburgh, Managing Partner-Decision Sciences\u00a0Josh Bock, Senior Vice President-Analytics\u00a0Tara Connington,\u00a0 and Global Chief Product Officer\u00a0Huw Griffiths\u00a0to introduce the agency&#8217;s new \u201cConsumer Demand Forecaster,\u201d a new tool for predicting\u00a0fluctuations in consumer demand [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8001","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This Week&#039;s IPG &#039;Floor 9&#039; COVID-19 Podcast: UM Team Unveils &#039;Demand Forecaster&#039; 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