{"id":8004,"date":"2020-05-17T19:15:24","date_gmt":"2020-05-17T19:15:24","guid":{"rendered":"http:\/\/localhost:10151\/?p=8004"},"modified":"2020-05-20T19:59:06","modified_gmt":"2020-05-20T19:59:06","slug":"to-show-how-easy-it-is-for-plagiarized-news-sites-to-get-ad-revenue-i-made-my-own","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/to-show-how-easy-it-is-for-plagiarized-news-sites-to-get-ad-revenue-i-made-my-own\/","title":{"rendered":"To Show How Easy It Is For Plagiarized News Sites To Get Ad Revenue, I Made My Own"},"content":{"rendered":"

Last month, a story I\u2019d written had just gone live. I punched a few keywords into Google search to pull it up so I could grab the link. That was when I noticed a publication called the \u201cNew York Times Post\u201d had also just published a story with the exact same headline. When I clicked the link, I noticed that it was my story in its entirety. And it had ads all over it.<\/p>\n

…Joshua Lowcock, who\u2019s global brand safety officer at UM, a media agency that\u2019s part of Interpublic, said he\u2019s run a similar experiment and found that a number of ad tech partners were similarly lax about their approvals.<\/p>\n

Like me, he didn\u2019t make too much of an effort to appear super sophisticated.<\/p>\n

\u201cWe weren\u2019t acting like a motivated bad actor,\u201d he said. \u201cIf anyone had done basic due diligence, we would have been caught out.\u201d<\/p>\n

He added that sites can act as legitimate news publishers for months, gain social media followers then start publishing completely fake stories.<\/p>\n

Read Full Article On CNBC.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Last month, a story I\u2019d written had just gone live. I punched a few keywords into Google search to pull it up so I could grab the link. That was when I noticed a publication called the \u201cNew York Times Post\u201d had also just published a story with the exact same headline. When I clicked […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8004","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"\nTo Show How Easy It Is For Plagiarized News Sites To Get Ad Revenue, I Made My Own - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/to-show-how-easy-it-is-for-plagiarized-news-sites-to-get-ad-revenue-i-made-my-own\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"To Show How Easy It Is For Plagiarized News Sites To Get Ad Revenue, I Made My Own - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Last month, a story I\u2019d written had just gone live. 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