{"id":8012,"date":"2020-05-26T21:07:58","date_gmt":"2020-05-26T21:07:58","guid":{"rendered":"http:\/\/localhost:10151\/?p=8012"},"modified":"2020-05-26T21:07:58","modified_gmt":"2020-05-26T21:07:58","slug":"um-to-wrangle-media-duties-for-e-j-gallo-winery","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-to-wrangle-media-duties-for-e-j-gallo-winery\/","title":{"rendered":"UM To Wrangle Media Duties For E. & J. Gallo Winery"},"content":{"rendered":"

The\u00a0world\u2019s largest family-owned winery<\/a>\u00a0has chosen UM as media agency of record.<\/p>\n

IPG\u2019s shop will wrangle strategy, planning, buying, research, and data and analytics media duties across the U.S. for Gallo\u2019s wine and spirits portfolio for E. & J. Gallo Winery.<\/p>\n

“We are so proud to welcome Gallo, a renowned family-owned company to our own family,” said Lynn Lewis, U.S. CEO, UM. “We are excited to leverage our data-first approach to supercharge Gallo\u2019s media and marketing efforts, driving meaningful connections with high value audiences and delivering better outcomes for their business.”<\/p>\n

The portfolio features award-winning Barefoot Wine, and includes Apothic, Dark Horse, La Marca and New Amsterdam Vodka and Gin.<\/p>\n

Read Full Article On Campaign<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

The\u00a0world\u2019s largest family-owned winery\u00a0has chosen UM as media agency of record. IPG\u2019s shop will wrangle strategy, planning, buying, research, and data and analytics media duties across the U.S. for Gallo\u2019s wine and spirits portfolio for E. & J. Gallo Winery. “We are so proud to welcome Gallo, a renowned family-owned company to our own family,” […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8012","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nUM To Wrangle Media Duties For E. & J. Gallo Winery - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-to-wrangle-media-duties-for-e-j-gallo-winery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UM To Wrangle Media Duties For E. & J. Gallo Winery - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The\u00a0world\u2019s largest family-owned winery\u00a0has chosen UM as media agency of record. IPG\u2019s shop will wrangle strategy, planning, buying, research, and data and analytics media duties across the U.S. for Gallo\u2019s wine and spirits portfolio for E. & J. Gallo Winery. “We are so proud to welcome Gallo, a renowned family-owned company to our own family,” […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-to-wrangle-media-duties-for-e-j-gallo-winery\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-26T21:07:58+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-to-wrangle-media-duties-for-e-j-gallo-winery\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-to-wrangle-media-duties-for-e-j-gallo-winery\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"UM To Wrangle Media Duties For E. & J. Gallo Winery\",\"datePublished\":\"2020-05-26T21:07:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-to-wrangle-media-duties-for-e-j-gallo-winery\\\/\"},\"wordCount\":132,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-to-wrangle-media-duties-for-e-j-gallo-winery\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-to-wrangle-media-duties-for-e-j-gallo-winery\\\/\",\"name\":\"UM To Wrangle Media Duties For E. & J. Gallo Winery - UM JAPAN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\"},\"datePublished\":\"2020-05-26T21:07:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-to-wrangle-media-duties-for-e-j-gallo-winery\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-to-wrangle-media-duties-for-e-j-gallo-winery\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/um-to-wrangle-media-duties-for-e-j-gallo-winery\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"UM To Wrangle Media Duties For E. & J. Gallo Winery\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"name\":\"UM JAPAN\",\"description\":\"UM is a global media company.\",\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\",\"name\":\"UM\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"contentUrl\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"width\":1378,\"height\":1378,\"caption\":\"UM\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UMCuriosity\",\"https:\\\/\\\/x.com\\\/UMWorldwide\",\"https:\\\/\\\/www.instagram.com\\\/umworldwide\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/um-ww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\",\"name\":\"shajibur.rahman@interpublic.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"caption\":\"shajibur.rahman@interpublic.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"UM To Wrangle Media Duties For E. & J. Gallo Winery - UM JAPAN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-to-wrangle-media-duties-for-e-j-gallo-winery\/","og_locale":"en_US","og_type":"article","og_title":"UM To Wrangle Media Duties For E. & J. Gallo Winery - UM JAPAN","og_description":"The\u00a0world\u2019s largest family-owned winery\u00a0has chosen UM as media agency of record. IPG\u2019s shop will wrangle strategy, planning, buying, research, and data and analytics media duties across the U.S. for Gallo\u2019s wine and spirits portfolio for E. & J. Gallo Winery. “We are so proud to welcome Gallo, a renowned family-owned company to our own family,” […]","og_url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-to-wrangle-media-duties-for-e-j-gallo-winery\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2020-05-26T21:07:58+00:00","author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-to-wrangle-media-duties-for-e-j-gallo-winery\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-to-wrangle-media-duties-for-e-j-gallo-winery\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"UM To Wrangle Media Duties For E. & J. Gallo Winery","datePublished":"2020-05-26T21:07:58+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-to-wrangle-media-duties-for-e-j-gallo-winery\/"},"wordCount":132,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"articleSection":["UM in the News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-to-wrangle-media-duties-for-e-j-gallo-winery\/","url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-to-wrangle-media-duties-for-e-j-gallo-winery\/","name":"UM To Wrangle Media Duties For E. & J. Gallo Winery - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"datePublished":"2020-05-26T21:07:58+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-to-wrangle-media-duties-for-e-j-gallo-winery\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/um-in-the-news\/um-to-wrangle-media-duties-for-e-j-gallo-winery\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/um-to-wrangle-media-duties-for-e-j-gallo-winery\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"UM To Wrangle Media Duties For E. & J. Gallo Winery"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/8012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=8012"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/8012\/revisions"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=8012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=8012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=8012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}