{"id":8017,"date":"2020-05-26T22:56:12","date_gmt":"2020-05-26T22:56:12","guid":{"rendered":"http:\/\/localhost:10151\/?p=8017"},"modified":"2020-05-26T22:56:12","modified_gmt":"2020-05-26T22:56:12","slug":"ipgs-um-leads-forresters-media-agency-wave","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/ipgs-um-leads-forresters-media-agency-wave\/","title":{"rendered":"IPG\u2019s UM Leads Forrester\u2019s Media Agency Wave"},"content":{"rendered":"

Forrester\u2019s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients.<\/p>\n

IPG media agency UM led the 10 media agencies evaluated for the report. To qualify, each agency needed $10 billion in yearly billings, global presence and had to employ more than 6,000 people. (The previous global media agency Wave\u00a0came out in 2018<\/a>.)<\/p>\n

UM placed first in part due to its\u00a0Kinesso<\/a>\u00a0offering, built from the Acxiom acquisition. Not only does Kinesso use that data for typical insights, it\u2019s now applying it to develop content for digital ad campaigns, identify audiences and target content to audiences in a precise way, said Forrester principal analyst Jay Pattisall.<\/p>\n

Read Full Article On AdExchanger<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Forrester\u2019s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients. IPG media agency UM led the 10 media agencies evaluated for the report. To qualify, each agency needed $10 billion […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8017","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"\nIPG\u2019s UM Leads Forrester\u2019s Media Agency Wave - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/ipgs-um-leads-forresters-media-agency-wave\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IPG\u2019s UM Leads Forrester\u2019s Media Agency Wave - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Forrester\u2019s Media Agency Wave, released Tuesday, gave the highest ratings to the agencies that used data platforms to improve both media execution and ad creatives and created a more centralized, integrated experience for their clients. IPG media agency UM led the 10 media agencies evaluated for the report. 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