{"id":8022,"date":"2020-05-27T16:58:08","date_gmt":"2020-05-27T16:58:08","guid":{"rendered":"http:\/\/localhost:10151\/?p=8022"},"modified":"2020-05-27T17:04:08","modified_gmt":"2020-05-27T17:04:08","slug":"energizer-holdings-70-million-global-media-account-hops-along-to-um","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/um-in-the-news\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/","title":{"rendered":"Energizer Holdings\u2019 $70 Million Global Media Account Hops Along to UM"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/www.adweek.com\/wp-content\/uploads\/2020\/05\/energizer-UM-global-media-CONTENT-2020.jpg\" alt=\"Energizer Bunny and UM logo\" width=\"473\" height=\"266\" \/><\/p>\n<p>Energizer Holdings has selected IPG Mediabrands\u2019 UM as its global media agency of record.<\/p>\n<div class=\"postup-adweek-wall-section\">\n<p>As global media agency of record, UM will be responsible for media strategy, planning, buying, research, data and analytics across Energizer Holdings\u2019 automotive, battery and portable lighting brand portfolio, which includes Armor All, A\/C Pro, Eagle One, Eveready, Nu Finish, Rayovac, Scratch Doctor, STP and Tuff Stuff, as well as the flagship Energizer battery brand.<\/p>\n<p>The appointment, which a source close to the account said came without a review, marks an expansion of the company\u2019s relationship with UM after Energizer Holdings selected UM as its North American media agency of record in early 2019. GroupM\u2019s Wavemaker was incumbent on the global media account outside of North America, a portion of the account which comprised around $12 million in billings according to a source with knowledge of the account. Back in 2016, the Energizer brand\u00a0moved its creative account to San Francisco-based Havas agency Camp + King, ending a 25-year relationship with TBWA\\Chiat\\Day.<\/p>\n<p>Read Full Article On <a href=\"https:\/\/www.adweek.com\/brand-marketing\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/\">Adweek<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Energizer Holdings has selected IPG Mediabrands\u2019 UM as its global media agency of record. As global media agency of record, UM will be responsible for media strategy, planning, buying, research, data and analytics across Energizer Holdings\u2019 automotive, battery and portable lighting brand portfolio, which includes Armor All, A\/C Pro, Eagle One, Eveready, Nu Finish, Rayovac, [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-8022","post","type-post","status-publish","format-standard","hentry","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Energizer Holdings\u2019 $70 Million Global Media Account Hops Along to UM - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Energizer Holdings\u2019 $70 Million Global Media Account Hops Along to UM - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"Energizer Holdings has selected IPG Mediabrands\u2019 UM as its global media agency of record. As global media agency of record, UM will be responsible for media strategy, planning, buying, research, data and analytics across Energizer Holdings\u2019 automotive, battery and portable lighting brand portfolio, which includes Armor All, A\/C Pro, Eagle One, Eveready, Nu Finish, Rayovac, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/um-in-the-news\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-27T16:58:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-27T17:04:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.adweek.com\/wp-content\/uploads\/2020\/05\/energizer-UM-global-media-CONTENT-2020.jpg\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/energizer-holdings-70-million-global-media-account-hops-along-to-um\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/energizer-holdings-70-million-global-media-account-hops-along-to-um\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Energizer Holdings\u2019 $70 Million Global Media Account Hops Along to UM\",\"datePublished\":\"2020-05-27T16:58:08+00:00\",\"dateModified\":\"2020-05-27T17:04:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/energizer-holdings-70-million-global-media-account-hops-along-to-um\\\/\"},\"wordCount\":182,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/energizer-holdings-70-million-global-media-account-hops-along-to-um\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adweek.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/energizer-UM-global-media-CONTENT-2020.jpg\",\"articleSection\":[\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/energizer-holdings-70-million-global-media-account-hops-along-to-um\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/energizer-holdings-70-million-global-media-account-hops-along-to-um\\\/\",\"name\":\"Energizer Holdings\u2019 $70 Million Global Media Account Hops Along to UM - UM JAPAN\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/energizer-holdings-70-million-global-media-account-hops-along-to-um\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/energizer-holdings-70-million-global-media-account-hops-along-to-um\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.adweek.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/energizer-UM-global-media-CONTENT-2020.jpg\",\"datePublished\":\"2020-05-27T16:58:08+00:00\",\"dateModified\":\"2020-05-27T17:04:08+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/energizer-holdings-70-million-global-media-account-hops-along-to-um\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/energizer-holdings-70-million-global-media-account-hops-along-to-um\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/energizer-holdings-70-million-global-media-account-hops-along-to-um\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.adweek.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/energizer-UM-global-media-CONTENT-2020.jpg\",\"contentUrl\":\"https:\\\/\\\/www.adweek.com\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/energizer-UM-global-media-CONTENT-2020.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/um-in-the-news\\\/energizer-holdings-70-million-global-media-account-hops-along-to-um\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Energizer Holdings\u2019 $70 Million Global Media Account Hops Along to UM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"name\":\"UM JAPAN\",\"description\":\"UM is a global media company.\",\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\",\"name\":\"UM\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"contentUrl\":\"http:\\\/\\\/jp.umww.com\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/um-logo-transparent.png\",\"width\":1378,\"height\":1378,\"caption\":\"UM\"},\"image\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UMCuriosity\",\"https:\\\/\\\/x.com\\\/UMWorldwide\",\"https:\\\/\\\/www.instagram.com\\\/umworldwide\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/um-ww\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\",\"name\":\"shajibur.rahman@interpublic.com\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g\",\"caption\":\"shajibur.rahman@interpublic.com\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Energizer Holdings\u2019 $70 Million Global Media Account Hops Along to UM - UM JAPAN","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jp.umww.com\/en\/um-in-the-news\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/","og_locale":"en_US","og_type":"article","og_title":"Energizer Holdings\u2019 $70 Million Global Media Account Hops Along to UM - UM JAPAN","og_description":"Energizer Holdings has selected IPG Mediabrands\u2019 UM as its global media agency of record. As global media agency of record, UM will be responsible for media strategy, planning, buying, research, data and analytics across Energizer Holdings\u2019 automotive, battery and portable lighting brand portfolio, which includes Armor All, A\/C Pro, Eagle One, Eveready, Nu Finish, Rayovac, [&hellip;]","og_url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/","og_site_name":"UM JAPAN","article_publisher":"https:\/\/www.facebook.com\/UMCuriosity","article_published_time":"2020-05-27T16:58:08+00:00","article_modified_time":"2020-05-27T17:04:08+00:00","og_image":[{"url":"https:\/\/www.adweek.com\/wp-content\/uploads\/2020\/05\/energizer-UM-global-media-CONTENT-2020.jpg","type":"","width":"","height":""}],"author":"shajibur.rahman@interpublic.com","twitter_card":"summary_large_image","twitter_creator":"@UMWorldwide","twitter_site":"@UMWorldwide","twitter_misc":{"Written by":"shajibur.rahman@interpublic.com","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/#article","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/"},"author":{"name":"shajibur.rahman@interpublic.com","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c"},"headline":"Energizer Holdings\u2019 $70 Million Global Media Account Hops Along to UM","datePublished":"2020-05-27T16:58:08+00:00","dateModified":"2020-05-27T17:04:08+00:00","mainEntityOfPage":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/"},"wordCount":182,"publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"image":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adweek.com\/wp-content\/uploads\/2020\/05\/energizer-UM-global-media-CONTENT-2020.jpg","articleSection":["UM in the News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/","url":"https:\/\/jp.umww.com\/en\/um-in-the-news\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/","name":"Energizer Holdings\u2019 $70 Million Global Media Account Hops Along to UM - UM JAPAN","isPartOf":{"@id":"https:\/\/jp.umww.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/#primaryimage"},"image":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/#primaryimage"},"thumbnailUrl":"https:\/\/www.adweek.com\/wp-content\/uploads\/2020\/05\/energizer-UM-global-media-CONTENT-2020.jpg","datePublished":"2020-05-27T16:58:08+00:00","dateModified":"2020-05-27T17:04:08+00:00","breadcrumb":{"@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jp.umww.com\/en\/um-in-the-news\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/#primaryimage","url":"https:\/\/www.adweek.com\/wp-content\/uploads\/2020\/05\/energizer-UM-global-media-CONTENT-2020.jpg","contentUrl":"https:\/\/www.adweek.com\/wp-content\/uploads\/2020\/05\/energizer-UM-global-media-CONTENT-2020.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/jp.umww.com\/en\/um-in-the-news\/energizer-holdings-70-million-global-media-account-hops-along-to-um\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jp.umww.com\/en\/"},{"@type":"ListItem","position":2,"name":"Energizer Holdings\u2019 $70 Million Global Media Account Hops Along to UM"}]},{"@type":"WebSite","@id":"https:\/\/jp.umww.com\/en\/#website","url":"https:\/\/jp.umww.com\/en\/","name":"UM JAPAN","description":"UM is a global media company.","publisher":{"@id":"https:\/\/jp.umww.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jp.umww.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/jp.umww.com\/en\/#organization","name":"UM","url":"https:\/\/jp.umww.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/","url":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","contentUrl":"http:\/\/jp.umww.com\/wp-content\/uploads\/2017\/11\/um-logo-transparent.png","width":1378,"height":1378,"caption":"UM"},"image":{"@id":"https:\/\/jp.umww.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UMCuriosity","https:\/\/x.com\/UMWorldwide","https:\/\/www.instagram.com\/umworldwide\/","https:\/\/www.linkedin.com\/company\/um-ww\/"]},{"@type":"Person","@id":"https:\/\/jp.umww.com\/en\/#\/schema\/person\/3ab450da4e035a60341554a2a939596c","name":"shajibur.rahman@interpublic.com","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c53087da78d35d0574c041797fcd515f7503127068cd135b670ef31b05d4c151?s=96&d=mm&r=g","caption":"shajibur.rahman@interpublic.com"}}]}},"_links":{"self":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/8022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/comments?post=8022"}],"version-history":[{"count":0,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/posts\/8022\/revisions"}],"wp:attachment":[{"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/media?parent=8022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/categories?post=8022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jp.umww.com\/en\/wp-json\/wp\/v2\/tags?post=8022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}