{"id":8028,"date":"2020-05-27T22:05:12","date_gmt":"2020-05-27T22:05:12","guid":{"rendered":"http:\/\/localhost:10151\/?p=8028"},"modified":"2020-05-27T22:05:12","modified_gmt":"2020-05-27T22:05:12","slug":"what-cmos-want-in-a-media-agency-according-to-new-study","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/what-cmos-want-in-a-media-agency-according-to-new-study\/","title":{"rendered":"What CMOs Want In A Media Agency, According To New Study"},"content":{"rendered":"

The latest Forrester Wave report ranks UM, OMD, Carat and Starcom among the top media shops of today.<\/p>\n

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Blazing the A.I. trail, collapsed silos for integrated media, technology and creative, content scaled with audience precision and big data.<\/p>\n

Those, in a nutshell, are all the components which form a winning media agency for the modern chief marketing officer.<\/p>\n

And UM, OMD, Carat and Starcom are among the leaders in this field,\u00a0according to the new Forrester Wave report<\/a>.<\/p>\n

“CMOs and heads of media contend with increasingly elusive consumers who report that they regularly avoid ads and question advertising\u2019s usefulness in learning about new products and services,” part of the report reads. “Today\u2019s suboptimal advertising experience isn\u2019t helped by the advertising industry\u2019s separation of media from creative, which has led to competing agency factions and disintegrated campaigns.<\/p>\n

“It should come as no surprise that today\u2019s CMOs are on the hunt for better outcomes and partnerships. Adaptive CMOs require agency partners to harness data and creativity to better connect the medium, message, and moment. The combined idea and context produce a whole that\u2019s greater than the sum of its parts.The media agency market is maturing into an integrated, content-rich, precision marketing offering.”<\/p>\n

…<\/p>\n

The report says UM is a good fit for CMOs looking to strategically unify marketing execution; move beyond conventional media placement; and scale original, branded, and addressable content.<\/p>\n

“Forrester is recognized as one of the most influential research and advisory firms in the world, and we value their evaluation of the ever-changing landscape of global media agencies,” said Eileen Kiernan, Global CEO, UM. “We are honored to be recognized as a leader in Forrester\u2019s study and look forward to continuing to drive results for our clients through our futureproofing strategies rooted in our relentless pursuit of better.”<\/p>\n

Read Full Article On Campaign<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The latest Forrester Wave report ranks UM, OMD, Carat and Starcom among the top media shops of today. Blazing the A.I. trail, collapsed silos for integrated media, technology and creative, content scaled with audience precision and big data. Those, in a nutshell, are all the components which form a winning media agency for the modern […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8028","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"\nWhat CMOs Want In A Media Agency, According To New Study - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/what-cmos-want-in-a-media-agency-according-to-new-study\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What CMOs Want In A Media Agency, According To New Study - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"The latest Forrester Wave report ranks UM, OMD, Carat and Starcom among the top media shops of today. 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