{"id":8044,"date":"2020-06-03T16:56:54","date_gmt":"2020-06-03T16:56:54","guid":{"rendered":"http:\/\/localhost:10151\/?p=8044"},"modified":"2020-06-03T16:56:54","modified_gmt":"2020-06-03T16:56:54","slug":"as-protests-escalate-advertisers-and-media-owners-face-a-fresh-crisis","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/as-protests-escalate-advertisers-and-media-owners-face-a-fresh-crisis\/","title":{"rendered":"As Protests Escalate, Advertisers And Media Owners Face A Fresh Crisis"},"content":{"rendered":"

U.S. advertisers and publishers had only just started to look beyond coronavirus triage mode when another crisis came hurtling into view.<\/p>\n

The death of George Floyd, an unarmed black man who died late last month after being arrested by a white police officer, has sparked protests across the country, many of which have flared into violence between police and demonstrators. Several cities have imposed curfews and President Trump has threatened to deploy the military to suppress disorder. Conversations about police violence and racial injustice have sparked worldwide.<\/p>\n

\n

The fast-moving and highly fractious situation has again thrown advertiser and publishers into a state of uncertainty and fear. For many marketers, the instinct is again to go quiet and reassess how the situation unfolds, much as the approach was in the first month of coronavirus.<\/p>\n

\u201cNobody was imagining we would have to be replanning for these sorts of circumstances yet again,\u201d said Barry Lowenthal, chief executive of media agency The Media Kitchen.<\/p>\n

The range of curfews across the country and instances of vandalism throw in other practical media planning and optimization dilemmas around whether advertising is appropriate in locations where stores aren\u2019t open or where offering food delivery, for example, could put staff in danger.<\/p>\n

\u201cThis is different than Covid-19 where the advice to clients was closer to \u2018Keep calm and carry on\u2019 \u2014 right now, there are bigger and deeper societal issues to address when the country is in trauma,\u201d said Joshua Lowcock, chief digital and global brand safety officer at UM.<\/p>\n<\/div>\n

Read Full Article On Digiday<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

U.S. advertisers and publishers had only just started to look beyond coronavirus triage mode when another crisis came hurtling into view. The death of George Floyd, an unarmed black man who died late last month after being arrested by a white police officer, has sparked protests across the country, many of which have flared into […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8044","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"\nAs Protests Escalate, Advertisers And Media Owners Face A Fresh Crisis - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/as-protests-escalate-advertisers-and-media-owners-face-a-fresh-crisis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"As Protests Escalate, Advertisers And Media Owners Face A Fresh Crisis - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"U.S. advertisers and publishers had only just started to look beyond coronavirus triage mode when another crisis came hurtling into view. 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