{"id":8055,"date":"2020-06-09T18:30:23","date_gmt":"2020-06-09T18:30:23","guid":{"rendered":"http:\/\/localhost:10151\/?p=8055"},"modified":"2020-06-12T18:30:35","modified_gmt":"2020-06-12T18:30:35","slug":"pandemic-speeds-avod-growth-among-subscription-weary-viewers-um-worldwides-stimmel","status":"publish","type":"post","link":"https:\/\/jp.umww.com\/en\/thought-leadership\/pandemic-speeds-avod-growth-among-subscription-weary-viewers-um-worldwides-stimmel\/","title":{"rendered":"Pandemic Speeds AVOD Growth Among Subscription-Weary Viewers: UM Worldwide\u2019s Stimmel"},"content":{"rendered":"<p>This month\u2019s virtual\u00a0IAB NewFronts\u00a0will help to heighten interest in streaming video platforms that are ramping up their sales efforts and touting premium content to draw bigger audiences, Jon Stimmel, chief investment officer at advertising agency UM Worldwide, said in an interview with Beet.TV.<\/p>\n<p>The coronavirus pandemic spurred a massive jump in media consumption among people who were stuck indoors during lockdowns. That sudden shift in behavior is likely to have lasting effects for streaming platforms, especially advertising-based video on demand (AVOD) services that will remain popular with viewers.<\/p>\n<p>\u201cThe free ad-supported model \u2014 which is truly free \u2014 is going to resonate,\u201d Stimmel said.<\/p>\n<p>Watch Full Interview On <a href=\"https:\/\/www.beet.tv\/2020\/06\/pandemic-speeds-avod-growth-among-subscription-weary-viewers-um-worldwides-stimmel.html\">BeetTV<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This month\u2019s virtual\u00a0IAB NewFronts\u00a0will help to heighten interest in streaming video platforms that are ramping up their sales efforts and touting premium content to draw bigger audiences, Jon Stimmel, chief investment officer at advertising agency UM Worldwide, said in an interview with Beet.TV. The coronavirus pandemic spurred a massive jump in media consumption among people [&hellip;]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-8055","post","type-post","status-publish","format-standard","hentry","category-thought-leadership","category-um-in-the-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pandemic Speeds AVOD Growth Among Subscription-Weary Viewers: UM Worldwide\u2019s Stimmel - UM JAPAN<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jp.umww.com\/en\/thought-leadership\/pandemic-speeds-avod-growth-among-subscription-weary-viewers-um-worldwides-stimmel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pandemic Speeds AVOD Growth Among Subscription-Weary Viewers: UM Worldwide\u2019s Stimmel - UM JAPAN\" \/>\n<meta property=\"og:description\" content=\"This month\u2019s virtual\u00a0IAB NewFronts\u00a0will help to heighten interest in streaming video platforms that are ramping up their sales efforts and touting premium content to draw bigger audiences, Jon Stimmel, chief investment officer at advertising agency UM Worldwide, said in an interview with Beet.TV. The coronavirus pandemic spurred a massive jump in media consumption among people [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jp.umww.com\/en\/thought-leadership\/pandemic-speeds-avod-growth-among-subscription-weary-viewers-um-worldwides-stimmel\/\" \/>\n<meta property=\"og:site_name\" content=\"UM JAPAN\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UMCuriosity\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-09T18:30:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-12T18:30:35+00:00\" \/>\n<meta name=\"author\" content=\"shajibur.rahman@interpublic.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:site\" content=\"@UMWorldwide\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"shajibur.rahman@interpublic.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/pandemic-speeds-avod-growth-among-subscription-weary-viewers-um-worldwides-stimmel\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/pandemic-speeds-avod-growth-among-subscription-weary-viewers-um-worldwides-stimmel\\\/\"},\"author\":{\"name\":\"shajibur.rahman@interpublic.com\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#\\\/schema\\\/person\\\/3ab450da4e035a60341554a2a939596c\"},\"headline\":\"Pandemic Speeds AVOD Growth Among Subscription-Weary Viewers: UM Worldwide\u2019s Stimmel\",\"datePublished\":\"2020-06-09T18:30:23+00:00\",\"dateModified\":\"2020-06-12T18:30:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/pandemic-speeds-avod-growth-among-subscription-weary-viewers-um-worldwides-stimmel\\\/\"},\"wordCount\":122,\"publisher\":{\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/#organization\"},\"articleSection\":[\"Thought Leadership\",\"UM in the News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/pandemic-speeds-avod-growth-among-subscription-weary-viewers-um-worldwides-stimmel\\\/\",\"url\":\"https:\\\/\\\/jp.umww.com\\\/en\\\/thought-leadership\\\/pandemic-speeds-avod-growth-among-subscription-weary-viewers-um-worldwides-stimmel\\\/\",\"name\":\"Pandemic Speeds AVOD Growth Among Subscription-Weary Viewers: UM Worldwide\u2019s Stimmel - 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